---
title: "Apple MacBook vs Razer: Which is searched more?"
description: "Which is more popular in search, Apple MacBook or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-razer"
publisher: "Brandwave"
---

# Apple MacBook vs Razer: Which is searched more?

Which is more popular in search, Apple MacBook or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple MacBook and Razer
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Apple MacBook Share of Search**: 33.8%
- **Razer Share of Search**: 4.1%

## Which is more popular in search, Apple MacBook or Razer?

- In September 2026, Apple MacBook had more branded searches than Razer among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to Razer’s 673K, and held a 33.8% Share of Search versus Razer’s 4.1%.
- Apple MacBook was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide moved from 28.7% to 33.8%, and its estimated monthly branded searches moved from 4.5M to 5.5M.
- Across the 12 months ending September 2026, Razer’s estimated Share of Search among laptop brands worldwide moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for laptop brands worldwide in September 2026?

- In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 33.3% to 33.8%.
- Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Month by month

| Month | Apple MacBook estimated searches | Apple MacBook Share of Search | Apple MacBook rank | Razer estimated searches | Razer Share of Search | Razer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 28.7% | 2 | 823K | 5.2% | 6 |
| Nov 2025 | 4.6M | 27% | 2 | 1M | 5.8% | 6 |
| Dec 2025 | 4.5M | 28.9% | 1 | 1M | 6.4% | 6 |
| Jan 2026 | 4.5M | 28.4% | 2 | 1M | 6.3% | 6 |
| Feb 2026 | 4.5M | 31.7% | 1 | 823K | 5.7% | 6 |
| Mar 2026 | 6.8M | 37.7% | 1 | 823K | 4.6% | 6 |
| Apr 2026 | 4.5M | 32.8% | 1 | 673K | 4.9% | 6 |
| May 2026 | 4.5M | 32.2% | 1 | 673K | 4.8% | 6 |
| Jun 2026 | 4.6M | 30.4% | 1 | 673K | 4.4% | 6 |
| Jul 2026 | 4.5M | 30.6% | 2 | 673K | 4.5% | 6 |
| Aug 2026 | 5.5M | 33.3% | 1 | 673K | 4% | 6 |
| Sep 2026 | 5.5M | 33.8% | 1 | 673K | 4.1% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple MacBook’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple MacBook**: Measured on the search terms “apple macbook” and “macbook”, summed into one figure.
- **Razer**: Measured on the search term “razer”.

- [Apple MacBook profile](/demand/global-en/brands/apple-macbook)
- [Razer profile](/demand/global-en/brands/razer)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple MacBook or Razer?

In September 2026, Apple MacBook had more branded searches than Razer among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to Razer’s 673K, and held a 33.8% Share of Search versus Razer’s 4.1%.

## Cite this page

Brandwave. "Apple MacBook vs Razer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-razer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.