---
title: "Apple MacBook vs Microsoft Surface: Which is searched more?"
description: "Which is more popular in search, Apple MacBook or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-microsoft-surface"
publisher: "Brandwave"
---

# Apple MacBook vs Microsoft Surface: Which is searched more?

Which is more popular in search, Apple MacBook or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple MacBook and Microsoft Surface
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Apple MacBook Share of Search**: 33.8%
- **Microsoft Surface Share of Search**: 2.2%

## Which is more popular in search, Apple MacBook or Microsoft Surface?

- In September 2026, Apple MacBook had more branded searches than Microsoft Surface among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to Microsoft Surface’s 368K, and held a 33.8% Share of Search versus Microsoft Surface’s 2.2%.
- Apple MacBook was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide moved from 28.7% to 33.8%, and its estimated monthly branded searches moved from 4.5M to 5.5M.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among laptop brands worldwide moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for laptop brands worldwide in September 2026?

- In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 33.3% to 33.8%.

## Month by month

| Month | Apple MacBook estimated searches | Apple MacBook Share of Search | Apple MacBook rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 28.7% | 2 | 368K | 2.3% | 7 |
| Nov 2025 | 4.6M | 27% | 2 | 368K | 2.1% | 7 |
| Dec 2025 | 4.5M | 28.9% | 1 | 301K | 1.9% | 7 |
| Jan 2026 | 4.5M | 28.4% | 2 | 301K | 1.9% | 7 |
| Feb 2026 | 4.5M | 31.7% | 1 | 301K | 2.1% | 7 |
| Mar 2026 | 6.8M | 37.7% | 1 | 368K | 2% | 7 |
| Apr 2026 | 4.5M | 32.8% | 1 | 301K | 2.2% | 7 |
| May 2026 | 4.5M | 32.2% | 1 | 246K | 1.7% | 7 |
| Jun 2026 | 4.6M | 30.4% | 1 | 368K | 2.4% | 7 |
| Jul 2026 | 4.5M | 30.6% | 2 | 301K | 2% | 7 |
| Aug 2026 | 5.5M | 33.3% | 1 | 301K | 1.8% | 7 |
| Sep 2026 | 5.5M | 33.8% | 1 | 368K | 2.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple MacBook’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple MacBook**: Measured on the search terms “apple macbook” and “macbook”, summed into one figure.
- **Microsoft Surface**: Measured on the search term “microsoftsurface”.

- [Apple MacBook profile](/demand/global-en/brands/apple-macbook)
- [Microsoft Surface profile](/demand/global-en/brands/microsoft-surface)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple MacBook or Microsoft Surface?

In September 2026, Apple MacBook had more branded searches than Microsoft Surface among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to Microsoft Surface’s 368K, and held a 33.8% Share of Search versus Microsoft Surface’s 2.2%.

## Cite this page

Brandwave. "Apple MacBook vs Microsoft Surface: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-microsoft-surface

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.