---
title: "Apple MacBook vs HP: Which is more popular by branded search?"
description: "Which is more popular in search, Apple MacBook or HP? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-hp"
publisher: "Brandwave"
---

# Apple MacBook vs HP: Which is more popular by branded search?

Which is more popular in search, Apple MacBook or HP? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple MacBook and HP
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Apple MacBook Share of Search**: 49.4%
- **HP Share of Search**: 2.8%

## Which is more popular in search, Apple MacBook or HP?

- In August 2026, Apple MacBook had more branded searches than HP among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to HP’s 316K, and held a 49.4% Share of Search versus HP’s 2.8%.
- Apple MacBook was ahead of HP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide moved from 43.9% to 49.4%, and its estimated monthly branded searches moved from 4.5M to 5.5M.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 396K to 316K.

## How did search popularity change for laptop brands worldwide in August 2026?

- In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.
- Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

## Month by month

| Month | Apple MacBook estimated searches | Apple MacBook Share of Search | Apple MacBook rank | HP estimated searches | HP Share of Search | HP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 43.9% | 1 | 396K | 3.8% | 5 |
| Nov 2025 | 4.6M | 42.1% | 1 | 379K | 3.4% | 5 |
| Dec 2025 | 4.5M | 44.5% | 1 | 386K | 3.8% | 5 |
| Jan 2026 | 4.5M | 43.9% | 1 | 391K | 3.8% | 5 |
| Feb 2026 | 4.5M | 47% | 1 | 374K | 3.9% | 5 |
| Mar 2026 | 6.8M | 54.7% | 1 | 374K | 3% | 5 |
| Apr 2026 | 4.5M | 48.7% | 1 | 371K | 4% | 5 |
| May 2026 | 4.5M | 48.9% | 1 | 312K | 3.4% | 5 |
| Jun 2026 | 4.6M | 45.5% | 1 | 313K | 3.1% | 5 |
| Jul 2026 | 4.5M | 46.4% | 1 | 313K | 3.2% | 5 |
| Aug 2026 | 5.5M | 49.4% | 1 | 316K | 2.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple MacBook’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple MacBook**: Measured on the search terms “apple macbook” and “macbook”, summed into one figure.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.

- [Apple MacBook profile](/demand/global-en/brands/apple-macbook)
- [HP profile](/demand/global-en/brands/hp)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple MacBook or HP?

In August 2026, Apple MacBook had more branded searches than HP among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to HP’s 316K, and held a 49.4% Share of Search versus HP’s 2.8%.

## Cite this page

Brandwave. "Apple MacBook vs HP: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-macbook-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.