---
title: "iWork vs Microsoft 365: Which is searched more?"
description: "Is iWork or Microsoft 365 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office suites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-iwork-vs-microsoft-365"
publisher: "Brandwave"
---

# iWork vs Microsoft 365: Which is searched more?

Is iWork or Microsoft 365 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office suites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: iWork and Microsoft 365
- **Competitive set**: Office suites
- **Market**: Global
- **Month measured**: Sep 2026
- **iWork Share of Search**: 0.25%
- **Microsoft 365 Share of Search**: 68.8%

## Is iWork or Microsoft 365 more popular in search?

- In September 2026, Microsoft 365 had more branded searches than iWork among office suites worldwide. Microsoft 365 had about 7.5 million branded searches, while iWork had 27,100. Microsoft 365 made up 68.8% of all office suite searches we track, and iWork accounted for 0.25%.
- Microsoft 365 was ahead of iWork in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iWork’s share of searches among office suites worldwide moved from 0.22% to 0.25%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Microsoft 365’s share of searches among office suites worldwide moved from 74.7% to 68.8%, and its estimated monthly branded searches moved from 9.1M to 7.5M.

## Top office suites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft 365 appeared in all five answers. iWork was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft 365 was listed before iWork in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Microsoft 365 | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Workspace | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| LibreOffice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| iWork | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Zoho Workplace | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about office suites

- Asked ChatGPT "Which office suite should I use?": 1. Microsoft 365, 2. Google Workspace, 3. LibreOffice, 4. iWork
- Asked ChatGPT "What are the best office suites?": 1. Microsoft 365, 2. Google Workspace, 3. LibreOffice, 4. iWork, 5. Zoho Workplace
- Asked ChatGPT "What's the best office suite for document and spreadsheet work?": 1. Microsoft 365, 2. Google Workspace, 3. LibreOffice, 4. iWork
- Searched Google, AI Overview "productivity suite": 1. Microsoft 365
- Searched Google, AI Overview "free office suite": 1. LibreOffice, 2. Google Workspace, 3. Microsoft 365

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for office suites worldwide in September 2026?

- In September 2026, Microsoft 365 gained share of searches among office suites worldwide, from 64.4% to 68.8%.

## Month by month

| Month | iWork estimated searches | iWork Share of Search | iWork rank | Microsoft 365 estimated searches | Microsoft 365 Share of Search | Microsoft 365 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.22% | 5 | 9.1M | 74.7% | 1 |
| Nov 2025 | 27.1K | 0.22% | 5 | 9.1M | 74.9% | 1 |
| Dec 2025 | 27.1K | 0.26% | 5 | 7.5M | 72.9% | 1 |
| Jan 2026 | 33.1K | 0.3% | 5 | 7.5M | 68.7% | 1 |
| Feb 2026 | 33.1K | 0.3% | 4 | 7.5M | 68.8% | 1 |
| Mar 2026 | 27.1K | 0.25% | 5 | 7.5M | 68.8% | 1 |
| Apr 2026 | 27.1K | 0.26% | 5 | 7.5M | 70.6% | 1 |
| May 2026 | 22.2K | 0.21% | 5 | 7.5M | 70.7% | 1 |
| Jun 2026 | 22.2K | 0.24% | 5 | 6.1M | 66.3% | 1 |
| Jul 2026 | 22.2K | 0.27% | 5 | 5M | 61.6% | 1 |
| Aug 2026 | 22.2K | 0.23% | 5 | 6.1M | 64.4% | 1 |
| Sep 2026 | 27.1K | 0.25% | 5 | 7.5M | 68.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using iWork’s and Microsoft 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **iWork**: Measured on the search term “iwork”.
- **Microsoft 365**: Measured on the search term “microsoft 365”.

- [iWork profile](/demand/global-en/brands/apple-iwork)
- [Microsoft 365 profile](/demand/global-en/brands/microsoft-365)
- [All office suites worldwide](/demand/global-en/categories/office-suites): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is iWork or Microsoft 365 more popular in search?

In September 2026, Microsoft 365 had more branded searches than iWork among office suites worldwide. Microsoft 365 had about 7.5 million branded searches, while iWork had 27,100. Microsoft 365 made up 68.8% of all office suite searches we track, and iWork accounted for 0.25%.

## Cite this page

Brandwave. "iWork vs Microsoft 365: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-iwork-vs-microsoft-365

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-iwork-vs-microsoft-365. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
