---
title: "Apple iPhone vs Samsung: Which is more popular by branded search?"
description: "Which is more popular in search, Apple iPhone or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-iphone-vs-samsung"
publisher: "Brandwave"
---

# Apple iPhone vs Samsung: Which is more popular by branded search?

Which is more popular in search, Apple iPhone or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple iPhone and Samsung
- **Competitive set**: Smartphone brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Apple iPhone Share of Search**: 3.9%
- **Samsung Share of Search**: 0.1%

## Which is more popular in search, Apple iPhone or Samsung?

- In August 2026, Apple iPhone had more branded searches than Samsung among smartphone brands worldwide. Apple iPhone was estimated to have 17.1M branded searches compared to Samsung’s 422K, and held a 3.9% Share of Search versus Samsung’s 0.1%.
- Apple iPhone was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple iPhone’s estimated Share of Search among smartphone brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 14.1M to 17.1M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartphone brands worldwide held steady at 0.1%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for smartphone brands worldwide in August 2026?

- Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026.

## Month by month

| Month | Apple iPhone estimated searches | Apple iPhone Share of Search | Apple iPhone rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.1M | 3.2% | 2 | 452K | 0.1% | 5 |
| Nov 2025 | 14.1M | 3.2% | 2 | 431K | 0.1% | 5 |
| Dec 2025 | 14.2M | 3.2% | 2 | 397K | 0.09% | 5 |
| Jan 2026 | 14.2M | 3.2% | 2 | 397K | 0.09% | 5 |
| Feb 2026 | 14.2M | 3.9% | 2 | 377K | 0.1% | 5 |
| Mar 2026 | 17.1M | 3.9% | 2 | 377K | 0.09% | 5 |
| Apr 2026 | 14.1M | 3.2% | 2 | 352K | 0.08% | 5 |
| May 2026 | 17.1M | 3.9% | 2 | 352K | 0.08% | 5 |
| Jun 2026 | 17.1M | 3.9% | 2 | 352K | 0.08% | 5 |
| Jul 2026 | 17.1M | 3.9% | 2 | 377K | 0.09% | 5 |
| Aug 2026 | 17.1M | 3.9% | 2 | 422K | 0.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple iPhone’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple iPhone**: Measured on the search terms “apple iphone” and “iphone”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Apple iPhone profile](/demand/global-en/brands/apple-iphone)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All smartphone brands worldwide](/demand/global-en/categories/smartphone-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple iPhone or Samsung?

In August 2026, Apple iPhone had more branded searches than Samsung among smartphone brands worldwide. Apple iPhone was estimated to have 17.1M branded searches compared to Samsung’s 422K, and held a 3.9% Share of Search versus Samsung’s 0.1%.

## Cite this page

Brandwave. "Apple iPhone vs Samsung: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apple-iphone-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-iphone-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.