--- title: "Apple iPhone vs Google Pixel: Which is searched more?" description: "Is Apple iPhone or Google Pixel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-iphone-vs-google-pixel" publisher: "Brandwave" --- # Apple iPhone vs Google Pixel: Which is searched more? Is Apple iPhone or Google Pixel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple iPhone and Google Pixel - **Competitive set**: Smartphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Apple iPhone Share of Search**: 58.6% - **Google Pixel Share of Search**: 9.3% ## Is Apple iPhone or Google Pixel more popular in search? - In September 2026, Apple iPhone had more branded searches than Google Pixel among smartphone brands worldwide. Apple iPhone had about 26.4 million branded searches, while Google Pixel had 4.2 million. Apple iPhone made up 58.6% of all smartphone brand searches we track, and Google Pixel accounted for 9.3%. - Apple iPhone was ahead of Google Pixel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands worldwide moved from 44.2% to 58.6%, and its estimated monthly branded searches moved from 14.1M to 26.4M. - Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands worldwide moved from 8.9% to 9.3%, and its estimated monthly branded searches moved from 2.8M to 4.2M. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Pixel appeared in all five answers. Apple iPhone was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple iPhone was listed before Google Pixel in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple iPhone | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OnePlus | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Xiaomi | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which smartphone brand should I buy?": 1. Apple iPhone, 2. Samsung, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung, 2. Google Pixel, 3. OnePlus, 4. Xiaomi, 5. Apple iPhone - Asked ChatGPT "What's the best smartphone brand for a new phone?": 1. Apple iPhone, 2. Samsung, 3. Google Pixel, 4. OnePlus - Searched Google, AI Overview "best smartphone": 1. Apple iPhone, 2. Samsung, 3. Google Pixel, 4. OnePlus - Searched Google, AI Overview "best android phone": 1. Samsung, 2. Google Pixel, 3. OnePlus Not named in any answer: OPPO. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for smartphone brands worldwide in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands worldwide, from 49.7% to 58.6%. - In September 2026, Google Pixel lost share of searches among smartphone brands worldwide, from 12.2% to 9.3%. ## Month by month | Month | Apple iPhone estimated searches | Apple iPhone Share of Search | Apple iPhone rank | Google Pixel estimated searches | Google Pixel Share of Search | Google Pixel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.1M | 44.2% | 1 | 2.8M | 8.9% | 4 | | Nov 2025 | 14.1M | 44.4% | 1 | 2.9M | 9% | 4 | | Dec 2025 | 14.2M | 45.7% | 1 | 2.8M | 9.1% | 4 | | Jan 2026 | 14.2M | 44.8% | 1 | 2.8M | 8.9% | 4 | | Feb 2026 | 14.2M | 49.4% | 1 | 2.8M | 9.8% | 4 | | Mar 2026 | 17.1M | 50.5% | 1 | 2.8M | 8.4% | 4 | | Apr 2026 | 14.1M | 46.8% | 1 | 2.8M | 9.4% | 4 | | May 2026 | 17.1M | 52.8% | 1 | 2.8M | 8.8% | 4 | | Jun 2026 | 17.1M | 51.8% | 1 | 2.8M | 8.6% | 4 | | Jul 2026 | 17.1M | 50% | 1 | 3.5M | 10.1% | 4 | | Aug 2026 | 17.1M | 49.7% | 1 | 4.2M | 12.2% | 3 | | Sep 2026 | 26.4M | 58.6% | 1 | 4.2M | 9.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple iPhone’s and Google Pixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple iPhone**: Measured on the search terms “apple iphone” and “iphone”, summed into one figure. - **Google Pixel**: Measured on the search terms “google pixel” and “pixel phone”, summed into one figure. - [Apple iPhone profile](/demand/global-en/brands/apple-iphone) - [Google Pixel profile](/demand/global-en/brands/google-pixel) - [All smartphone brands worldwide](/demand/global-en/categories/smartphone-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple iPhone or Google Pixel more popular in search? In September 2026, Apple iPhone had more branded searches than Google Pixel among smartphone brands worldwide. Apple iPhone had about 26.4 million branded searches, while Google Pixel had 4.2 million. Apple iPhone made up 58.6% of all smartphone brand searches we track, and Google Pixel accounted for 9.3%. ## Cite this page Brandwave. "Apple iPhone vs Google Pixel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-iphone-vs-google-pixel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-iphone-vs-google-pixel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.