---
title: "Apple HomePod vs Sonos: Which is more popular by branded search?"
description: "Which is more popular in search, Apple HomePod or Sonos? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apple-homepod-vs-sonos"
publisher: "Brandwave"
---

# Apple HomePod vs Sonos: Which is more popular by branded search?

Which is more popular in search, Apple HomePod or Sonos? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple HomePod and Sonos
- **Competitive set**: Smart speaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Apple HomePod Share of Search**: 0.02%
- **Sonos Share of Search**: 0.11%

## Which is more popular in search, Apple HomePod or Sonos?

- In August 2026, Sonos had more branded searches than Apple HomePod among smart speaker brands worldwide. Sonos was estimated to have 877K branded searches compared to Apple HomePod’s 165K, and held a 0.11% Share of Search versus Apple HomePod’s 0.02%.
- Sonos was ahead of Apple HomePod in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple HomePod’s estimated Share of Search among smart speaker brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among smart speaker brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 877K.

## How did search popularity change for smart speaker brands worldwide in August 2026?

- Estimated monthly branded searches for Apple HomePod worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Apple HomePod estimated searches | Apple HomePod Share of Search | Apple HomePod rank | Sonos estimated searches | Sonos Share of Search | Sonos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 0.02% | 5 | 877K | 0.11% | 4 |
| Nov 2025 | 201K | 0.02% | 5 | 1.3M | 0.14% | 4 |
| Dec 2025 | 246K | 0.03% | 5 | 1.1M | 0.12% | 4 |
| Jan 2026 | 201K | 0.02% | 5 | 877K | 0.11% | 4 |
| Feb 2026 | 165K | 0.02% | 5 | 717K | 0.11% | 4 |
| Mar 2026 | 201K | 0.02% | 5 | 877K | 0.11% | 4 |
| Apr 2026 | 135K | 0.02% | 5 | 754K | 0.1% | 4 |
| May 2026 | 135K | 0.02% | 5 | 891K | 0.11% | 4 |
| Jun 2026 | 165K | 0.02% | 5 | 760K | 0.09% | 4 |
| Jul 2026 | 135K | 0.02% | 5 | 754K | 0.09% | 4 |
| Aug 2026 | 165K | 0.02% | 5 | 877K | 0.11% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple HomePod’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple HomePod**: Measured on the search term “homepod”.
- **Sonos**: Measured on the search terms “bluetooth speaker sonos”, “sonos”, “sonos com”, “sonos move”, “sonos roam” and “sonos speaker”, summed into one figure.

- [Apple HomePod profile](/demand/global-en/brands/apple-homepod)
- [Sonos profile](/demand/global-en/brands/sonos)
- [All smart speaker brands worldwide](/demand/global-en/categories/smart-speaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apple HomePod or Sonos?

In August 2026, Sonos had more branded searches than Apple HomePod among smart speaker brands worldwide. Sonos was estimated to have 877K branded searches compared to Apple HomePod’s 165K, and held a 0.11% Share of Search versus Apple HomePod’s 0.02%.

## Cite this page

Brandwave. "Apple HomePod vs Sonos: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apple-homepod-vs-sonos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-homepod-vs-sonos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.