--- title: "Apple Books vs Epic: Which is searched more?" description: "Is Apple Books or Epic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-books-vs-epic" publisher: "Brandwave" --- # Apple Books vs Epic: Which is searched more? Is Apple Books or Epic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Books and Epic - **Competitive set**: Reading apps - **Market**: Global - **Month measured**: Sep 2026 - **Apple Books Share of Search**: 1.3% - **Epic Share of Search**: 11.5% ## Is Apple Books or Epic more popular in search? - In September 2026, Epic had more branded searches than Apple Books among reading apps worldwide. Epic had about 673,000 branded searches, while Apple Books had 74,000. Epic made up 11.5% of all reading app searches we track, and Apple Books accounted for 1.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Apple Books took it in July 2026, Epic took it in August 2026. - Across the 12 months ending September 2026, Apple Books’ share of searches among reading apps worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Epic’s share of searches among reading apps worldwide moved from 9% to 11.5%, and its estimated monthly branded searches moved from 550K to 673K. ## Top reading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Books was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Epic did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Libby | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kindle | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Teach Your Monster to Read | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Apple Books | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Reading Eggs | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Duolingo ABC | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | The StoryGraph | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Hooked on Phonics | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Epic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raz-Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about reading apps - Asked ChatGPT "Which reading app should I use?": 1. Libby, 2. Kindle, 3. Apple Books, 4. The StoryGraph - Asked ChatGPT "What are the best reading apps?": 1. Libby, 2. Kindle, 3. Apple Books, 4. The StoryGraph - Asked ChatGPT "What's the best reading app for early literacy?": 1. Teach Your Monster to Read, 2. Duolingo ABC, 3. Reading Eggs - Searched Google, AI Overview "reading apps": 1. Libby, 2. Kindle, 3. Apple Books - Searched Google, AI Overview "learn to read app": 1. Teach Your Monster to Read, 2. Reading Eggs, 3. Hooked on Phonics Not named in any answer: Epic and Raz-Kids. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for reading apps worldwide in September 2026? - In September 2026, Epic overtook Libby to rank 2nd among reading apps worldwide, with 11.5% of the searches. - Estimated monthly branded searches for Apple Books worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Apple Books estimated searches | Apple Books Share of Search | Apple Books rank | Epic estimated searches | Epic Share of Search | Epic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 1.5% | 6 | 550K | 9% | 4 | | Nov 2025 | 74K | 1.1% | 6 | 450K | 7% | 4 | | Dec 2025 | 74K | 1.3% | 6 | 368K | 6.3% | 3 | | Jan 2026 | 90.5K | 1.4% | 6 | 450K | 6.9% | 4 | | Feb 2026 | 74K | 1.3% | 6 | 450K | 8.1% | 4 | | Mar 2026 | 90.5K | 1.6% | 6 | 450K | 7.8% | 4 | | Apr 2026 | 74K | 1.4% | 6 | 368K | 6.8% | 5 | | May 2026 | 74K | 1.4% | 7 | 368K | 6.8% | 4 | | Jun 2026 | 60.5K | 1.2% | 7 | 165K | 3.4% | 5 | | Jul 2026 | 60.5K | 1.3% | 6 | 49.5K | 1.1% | 7 | | Aug 2026 | 74K | 1.4% | 7 | 368K | 7.2% | 3 | | Sep 2026 | 74K | 1.3% | 7 | 673K | 11.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Books’ and Epic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Books**: Measured on the search term “apple books”. - **Epic**: Measured on the search term “getepic”. - [Apple Books profile](/demand/global-en/brands/apple-books) - [Epic profile](/demand/global-en/brands/epic) - [All reading apps worldwide](/demand/global-en/categories/reading-apps): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Books or Epic more popular in search? In September 2026, Epic had more branded searches than Apple Books among reading apps worldwide. Epic had about 673,000 branded searches, while Apple Books had 74,000. Epic made up 11.5% of all reading app searches we track, and Apple Books accounted for 1.3%. ## Cite this page Brandwave. "Apple Books vs Epic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-books-vs-epic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-books-vs-epic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.