--- title: "Apple AirPods Max vs Bowers & Wilkins: Which is searched more?" description: "Is Apple AirPods Max or Bowers & Wilkins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apple-airpods-max-vs-bowers-wilkins" publisher: "Brandwave" --- # Apple AirPods Max vs Bowers & Wilkins: Which is searched more? Is Apple AirPods Max or Bowers & Wilkins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Over-ear headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple AirPods Max and Bowers & Wilkins - **Competitive set**: Over-ear headphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Apple AirPods Max Share of Search**: 29.3% - **Bowers & Wilkins Share of Search**: 4.8% ## Is Apple AirPods Max or Bowers & Wilkins more popular in search? - In September 2026, Apple AirPods Max had more branded searches than Bowers & Wilkins among over-ear headphone brands worldwide. Apple AirPods Max had about 1 million branded searches, while Bowers & Wilkins had 165,000. Apple AirPods Max made up 29.3% of all over-ear headphone brand searches we track, and Bowers & Wilkins accounted for 4.8%. - Apple AirPods Max was ahead of Bowers & Wilkins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple AirPods Max’s share of searches among over-ear headphone brands worldwide moved from 31.5% to 29.3%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among over-ear headphone brands worldwide moved from 5.2% to 4.8%, and its estimated monthly branded searches moved from 201K to 165K. ## How did search popularity change for over-ear headphone brands worldwide in September 2026? - In September 2026, Apple AirPods Max gained share of searches among over-ear headphone brands worldwide, from 28.7% to 29.3%. - Estimated monthly branded searches for Bowers & Wilkins worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Apple AirPods Max estimated searches | Apple AirPods Max Share of Search | Apple AirPods Max rank | Bowers & Wilkins estimated searches | Bowers & Wilkins Share of Search | Bowers & Wilkins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 31.5% | 1 | 201K | 5.2% | 5 | | Nov 2025 | 1.8M | 33.2% | 1 | 246K | 4.5% | 5 | | Dec 2025 | 1.8M | 34.7% | 1 | 246K | 4.7% | 5 | | Jan 2026 | 1.5M | 35.8% | 1 | 201K | 4.8% | 5 | | Feb 2026 | 1M | 31% | 2 | 165K | 5.1% | 5 | | Mar 2026 | 1.2M | 34.1% | 1 | 165K | 4.6% | 5 | | Apr 2026 | 1M | 32.1% | 1 | 165K | 5.3% | 5 | | May 2026 | 1M | 29.2% | 2 | 201K | 5.9% | 5 | | Jun 2026 | 823K | 26.4% | 2 | 201K | 6.4% | 5 | | Jul 2026 | 823K | 26.6% | 2 | 165K | 5.3% | 5 | | Aug 2026 | 1M | 28.7% | 2 | 165K | 4.7% | 5 | | Sep 2026 | 1M | 29.3% | 2 | 165K | 4.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple AirPods Max’s and Bowers & Wilkins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple AirPods Max**: Measured on the search term “airpods max”. - **Bowers & Wilkins**: Measured on the search terms “bowers & wilkins”, “bowers wilkins” and “bowers&wilkins”, summed into one figure. - [Apple AirPods Max profile](/demand/global-en/brands/apple-airpods-max) - [Bowers & Wilkins profile](/demand/global-en/brands/bowers-wilkins) - [All over-ear headphone brands worldwide](/demand/global-en/categories/over-ear-headphone-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple AirPods Max or Bowers & Wilkins more popular in search? In September 2026, Apple AirPods Max had more branded searches than Bowers & Wilkins among over-ear headphone brands worldwide. Apple AirPods Max had about 1 million branded searches, while Bowers & Wilkins had 165,000. Apple AirPods Max made up 29.3% of all over-ear headphone brand searches we track, and Bowers & Wilkins accounted for 4.8%. ## Cite this page Brandwave. "Apple AirPods Max vs Bowers & Wilkins: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apple-airpods-max-vs-bowers-wilkins This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apple-airpods-max-vs-bowers-wilkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.