--- title: "AppFollow vs Sensor Tower: Which is more popular by branded search?" description: "Which is more popular in search, AppFollow or Sensor Tower? Compare estimated monthly branded-search demand and Share of Search inside the App store optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/appfollow-vs-sensor-tower" publisher: "Brandwave" --- # AppFollow vs Sensor Tower: Which is more popular by branded search? Which is more popular in search, AppFollow or Sensor Tower? Compare estimated monthly branded-search demand and Share of Search inside the App store optimization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AppFollow and Sensor Tower - **Competitive set**: App store optimization platforms - **Market**: Global - **Month measured**: Aug 2026 - **AppFollow Share of Search**: 6.8% - **Sensor Tower Share of Search**: 74.7% ## Which is more popular in search, AppFollow or Sensor Tower? - In August 2026, Sensor Tower had more branded searches than AppFollow among app store optimization platforms worldwide. Sensor Tower was estimated to have 90.8K branded searches compared to AppFollow’s 8.3K, and held a 74.7% Share of Search versus AppFollow’s 6.8%. - Sensor Tower was ahead of AppFollow in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AppFollow’s estimated Share of Search among app store optimization platforms worldwide moved from 7.7% to 6.8%, and its estimated monthly branded searches moved from 8.2K to 8.3K. - Across the 11 months ending August 2026, Sensor Tower’s estimated Share of Search among app store optimization platforms worldwide moved from 69.7% to 74.7%, and its estimated monthly branded searches moved from 74.2K to 90.8K. ## How did search popularity change for app store optimization platforms worldwide in August 2026? - In August 2026, Sensor Tower gained estimated Share of Search among app store optimization platforms worldwide, from 70.7% to 74.7%. - In August 2026, AppFollow lost estimated Share of Search among app store optimization platforms worldwide, from 7.9% to 6.8%. ## Month by month | Month | AppFollow estimated searches | AppFollow Share of Search | AppFollow rank | Sensor Tower estimated searches | Sensor Tower Share of Search | Sensor Tower rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 7.7% | 3 | 74.2K | 69.7% | 1 | | Nov 2025 | 8.3K | 7.6% | 3 | 74.2K | 67.9% | 1 | | Dec 2025 | 6.7K | 6.2% | 3 | 74.2K | 69% | 1 | | Jan 2026 | 8.3K | 6.5% | 3 | 90.7K | 71.5% | 1 | | Feb 2026 | 10.1K | 9.2% | 3 | 74.2K | 67.5% | 1 | | Mar 2026 | 10.3K | 7.8% | 3 | 90.8K | 69.2% | 1 | | Apr 2026 | 10.2K | 9.2% | 3 | 74.2K | 67.4% | 1 | | May 2026 | 8.3K | 7.8% | 3 | 74.4K | 69.6% | 1 | | Jun 2026 | 8.3K | 6.8% | 3 | 90.9K | 74.6% | 1 | | Jul 2026 | 8.3K | 7.9% | 3 | 74.3K | 70.7% | 1 | | Aug 2026 | 8.3K | 6.8% | 3 | 90.8K | 74.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AppFollow’s and Sensor Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AppFollow**: Measured on the search terms “appfollow”, “appfollow aso”, “appfollow reviews” and “appfollow.io”, summed into one figure. - **Sensor Tower**: Measured on the search terms “sensor tower”, “sensor tower aso” and “sensortower.com”, summed into one figure. - [AppFollow profile](/demand/global-en/brands/appfollow) - [Sensor Tower profile](/demand/global-en/brands/sensor-tower) - [All app store optimization platforms worldwide](/demand/global-en/categories/app-store-optimization-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AppFollow or Sensor Tower? In August 2026, Sensor Tower had more branded searches than AppFollow among app store optimization platforms worldwide. Sensor Tower was estimated to have 90.8K branded searches compared to AppFollow’s 8.3K, and held a 74.7% Share of Search versus AppFollow’s 6.8%. ## Cite this page Brandwave. "AppFollow vs Sensor Tower: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/appfollow-vs-sensor-tower This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/appfollow-vs-sensor-tower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.