--- title: "Appen vs Encord: Which is searched more?" description: "Is Appen or Encord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/appen-vs-encord" publisher: "Brandwave" --- # Appen vs Encord: Which is searched more? Is Appen or Encord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Appen and Encord - **Competitive set**: Data labelling platforms - **Market**: Global - **Month measured**: Sep 2026 - **Appen Share of Search**: 70.7% - **Encord Share of Search**: 1.3% ## Is Appen or Encord more popular in search? - In September 2026, Appen had more branded searches than Encord among data labelling platforms worldwide. Appen had about 1 million branded searches, while Encord had 18,100. Appen made up 70.7% of all data labelling platform searches we track, and Encord accounted for 1.3%. - Appen was ahead of Encord in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Appen’s share of searches among data labelling platforms worldwide moved from 72.7% to 70.7%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending September 2026, Encord’s share of searches among data labelling platforms worldwide moved from 0.59% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 18.1K. ## Top data labelling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Encord was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Appen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Encord was listed before Appen in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Label Studio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Labelbox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CVAT | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SuperAnnotate | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Encord | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Roboflow | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Scale AI | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Appen | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Snorkel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data labelling platforms - Asked ChatGPT "Which data labelling platform should I use?": 1. Label Studio, 2. CVAT, 3. Labelbox, 4. Roboflow - Asked ChatGPT "What are the best data labelling platforms?": 1. Labelbox, 2. Encord, 3. SuperAnnotate, 4. Scale AI, 5. Label Studio, 6. CVAT, 7. Roboflow - Asked ChatGPT "What's the best data labelling platform for training data?": 1. Label Studio, 2. Labelbox, 3. Scale AI, 4. Encord, 5. CVAT - Searched Google, AI Overview "data labelling platforms": 1. Label Studio, 2. CVAT, 3. Labelbox, 4. Roboflow, 5. Appen - Searched Google, AI Overview "data annotation tools": 1. Label Studio, 2. CVAT, 3. SuperAnnotate, 4. Roboflow, 5. Labelbox Not named in any answer: Snorkel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data labelling platforms worldwide in September 2026? - In September 2026, Appen lost share of searches among data labelling platforms worldwide, from 72.4% to 70.7%. - In September 2026, Encord rose from 9th to 8th among data labelling platforms worldwide. ## Month by month | Month | Appen estimated searches | Appen Share of Search | Appen rank | Encord estimated searches | Encord Share of Search | Encord rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 72.7% | 1 | 9.9K | 0.59% | 8 | | Nov 2025 | 1.2M | 74% | 1 | 8.1K | 0.49% | 9 | | Dec 2025 | 1M | 70.5% | 1 | 6.6K | 0.47% | 9 | | Jan 2026 | 1.2M | 73.8% | 1 | 8.1K | 0.49% | 9 | | Feb 2026 | 1M | 71% | 1 | 9.9K | 0.7% | 9 | | Mar 2026 | 1.2M | 73.1% | 1 | 12.1K | 0.72% | 9 | | Apr 2026 | 1.2M | 71.5% | 1 | 9.9K | 0.58% | 9 | | May 2026 | 1.2M | 72.4% | 1 | 9.9K | 0.59% | 9 | | Jun 2026 | 1M | 69.5% | 1 | 12.1K | 0.84% | 9 | | Jul 2026 | 1M | 72.1% | 1 | 12.1K | 0.87% | 9 | | Aug 2026 | 1M | 72.4% | 1 | 12.1K | 0.88% | 9 | | Sep 2026 | 1M | 70.7% | 1 | 18.1K | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Appen’s and Encord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Appen**: Measured on the search term “appen”. - **Encord**: Measured on the search term “encord”. - [Appen profile](/demand/global-en/brands/appen) - [Encord profile](/demand/global-en/brands/encord) - [All data labelling platforms worldwide](/demand/global-en/categories/data-labelling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Appen or Encord more popular in search? In September 2026, Appen had more branded searches than Encord among data labelling platforms worldwide. Appen had about 1 million branded searches, while Encord had 18,100. Appen made up 70.7% of all data labelling platform searches we track, and Encord accounted for 1.3%. ## Cite this page Brandwave. "Appen vs Encord: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/appen-vs-encord This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/appen-vs-encord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.