--- title: "Appcues vs WalkMe: Which is searched more?" description: "Is Appcues or WalkMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product adoption platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/appcues-vs-walkme" publisher: "Brandwave" --- # Appcues vs WalkMe: Which is searched more? Is Appcues or WalkMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product adoption platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Appcues and WalkMe - **Competitive set**: Product adoption platforms - **Market**: Global - **Month measured**: Sep 2026 - **Appcues Share of Search**: 5.6% - **WalkMe Share of Search**: 17.9% ## Is Appcues or WalkMe more popular in search? - In September 2026, WalkMe had more branded searches than Appcues among product adoption platforms worldwide. WalkMe had about 18,100 branded searches, while Appcues had 5,610. WalkMe made up 17.9% of all product adoption platform searches we track, and Appcues accounted for 5.6%. - WalkMe was ahead of Appcues in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Appcues’ share of searches among product adoption platforms worldwide moved from 6.2% to 5.6%, and its estimated monthly branded searches moved from 6.7K to 5.6K. - Across the 12 months ending September 2026, WalkMe’s share of searches among product adoption platforms worldwide moved from 20.7% to 17.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top product adoption platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Appcues appeared in all five answers. WalkMe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Appcues was listed before WalkMe in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pendo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Appcues | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Userpilot | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Userflow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | WalkMe | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | UserGuiding | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Whatfix | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Chameleon | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about product adoption platforms - Asked ChatGPT "Which product adoption platform should I use?": 1. Userpilot, 2. Appcues, 3. Pendo, 4. WalkMe - Asked ChatGPT "What are the best product adoption platforms?": 1. Pendo, 2. Userpilot, 3. Appcues, 4. Chameleon, 5. Userflow, 6. UserGuiding, 7. WalkMe, 8. Whatfix - Asked ChatGPT "What's the best product adoption platform for new user onboarding?": 1. Appcues, 2. Pendo, 3. Userpilot, 4. Userflow, 5. WalkMe - Searched Google, AI Overview "product adoption platform": 1. WalkMe, 2. Pendo, 3. Whatfix, 4. Userpilot, 5. Appcues, 6. UserGuiding - Searched Google, AI Overview "user onboarding software": 1. Userflow, 2. Pendo, 3. UserGuiding, 4. Appcues, 5. Userpilot, 6. Chameleon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for product adoption platforms worldwide in September 2026? - In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches. - In September 2026, WalkMe lost share of searches among product adoption platforms worldwide, from 20.4% to 17.9%. - In September 2026, Appcues lost share of searches among product adoption platforms worldwide, from 7.6% to 5.6%. ## Month by month | Month | Appcues estimated searches | Appcues Share of Search | Appcues rank | WalkMe estimated searches | WalkMe Share of Search | WalkMe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 6.2% | 5 | 22.2K | 20.7% | 2 | | Nov 2025 | 6.7K | 6.8% | 4 | 22.2K | 22.8% | 2 | | Dec 2025 | 5.5K | 6.3% | 4 | 18.1K | 21% | 2 | | Jan 2026 | 6.7K | 6.5% | 4 | 22.2K | 21.7% | 2 | | Feb 2026 | 6.7K | 8.1% | 4 | 18.1K | 22% | 2 | | Mar 2026 | 6.7K | 7% | 5 | 22.2K | 23.1% | 2 | | Apr 2026 | 5.5K | 6.3% | 5 | 18.1K | 20.6% | 2 | | May 2026 | 6.8K | 8.5% | 4 | 18.1K | 22.7% | 2 | | Jun 2026 | 6.7K | 7.7% | 4 | 18.1K | 20.7% | 2 | | Jul 2026 | 6.7K | 8.1% | 4 | 18.1K | 21.8% | 2 | | Aug 2026 | 6.7K | 7.6% | 4 | 18.1K | 20.4% | 2 | | Sep 2026 | 5.6K | 5.6% | 4 | 18.1K | 17.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Appcues’ and WalkMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Appcues**: Measured on the search terms “appcues” and “appcues onboarding”, summed into one figure. - **WalkMe**: Measured on the search term “walkme”. - [Appcues profile](/demand/global-en/brands/appcues) - [WalkMe profile](/demand/global-en/brands/walkme) - [All product adoption platforms worldwide](/demand/global-en/categories/product-adoption-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Appcues or WalkMe more popular in search? In September 2026, WalkMe had more branded searches than Appcues among product adoption platforms worldwide. WalkMe had about 18,100 branded searches, while Appcues had 5,610. WalkMe made up 17.9% of all product adoption platform searches we track, and Appcues accounted for 5.6%. ## Cite this page Brandwave. "Appcues vs WalkMe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/appcues-vs-walkme This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/appcues-vs-walkme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.