---
title: "Appcues vs Customer.io: Which is searched more?"
description: "Is Appcues or Customer.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the In app messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/appcues-vs-customer-io"
publisher: "Brandwave"
---

# Appcues vs Customer.io: Which is searched more?

Is Appcues or Customer.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the In app messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Appcues and Customer.io
- **Competitive set**: In app messaging platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Appcues Share of Search**: 3.7%
- **Customer.io Share of Search**: 8.4%

## Is Appcues or Customer.io more popular in search?

- In September 2026, Customer.io had more branded searches than Appcues among in app messaging platforms worldwide. Customer.io had about 12,300 branded searches, while Appcues had 5,400. Customer.io made up 8.4% of all in app messaging platform searches we track, and Appcues accounted for 3.7%.
- Customer.io was ahead of Appcues in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appcues’ share of searches among in app messaging platforms worldwide moved from 4.3% to 3.7%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Customer.io’s share of searches among in app messaging platforms worldwide moved from 8% to 8.4%, and its estimated monthly branded searches held steady at 12.3K.

## How did search popularity change for in app messaging platforms worldwide in September 2026?

- In September 2026, Appcues lost share of searches among in app messaging platforms worldwide, from 4.6% to 3.7%.

## Month by month

| Month | Appcues estimated searches | Appcues Share of Search | Appcues rank | Customer.io estimated searches | Customer.io Share of Search | Customer.io rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 4.3% | 5 | 12.3K | 8% | 3 |
| Nov 2025 | 6.6K | 4.7% | 5 | 10.1K | 7.3% | 3 |
| Dec 2025 | 5.4K | 4.4% | 5 | 10.1K | 8.3% | 3 |
| Jan 2026 | 6.6K | 4.2% | 5 | 12.3K | 7.8% | 3 |
| Feb 2026 | 6.6K | 5.3% | 5 | 12.4K | 10% | 3 |
| Mar 2026 | 6.6K | 3% | 5 | 12.4K | 5.6% | 3 |
| Apr 2026 | 5.4K | 3.7% | 5 | 12.3K | 8.4% | 3 |
| May 2026 | 6.6K | 3.7% | 5 | 12.3K | 6.9% | 3 |
| Jun 2026 | 6.6K | 2.5% | 4 | 12.3K | 4.7% | 3 |
| Jul 2026 | 6.6K | 2.9% | 4 | 12.3K | 5.3% | 3 |
| Aug 2026 | 6.6K | 4.6% | 4 | 12.3K | 8.6% | 3 |
| Sep 2026 | 5.4K | 3.7% | 5 | 12.3K | 8.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Appcues’ and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Appcues**: Measured on the search term “appcues”.
- **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure.

- [Appcues profile](/demand/global-en/brands/appcues)
- [Customer.io profile](/demand/global-en/brands/customer-io)
- [All in app messaging platforms worldwide](/demand/global-en/categories/in-app-messaging-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Appcues or Customer.io more popular in search?

In September 2026, Customer.io had more branded searches than Appcues among in app messaging platforms worldwide. Customer.io had about 12,300 branded searches, while Appcues had 5,400. Customer.io made up 8.4% of all in app messaging platform searches we track, and Appcues accounted for 3.7%.

## Cite this page

Brandwave. "Appcues vs Customer.io: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/appcues-vs-customer-io

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/appcues-vs-customer-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.