--- title: "Appcast vs SmartRecruiters: Which is searched more?" description: "Is Appcast or SmartRecruiters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/appcast-vs-smartrecruiters" publisher: "Brandwave" --- # Appcast vs SmartRecruiters: Which is searched more? Is Appcast or SmartRecruiters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Appcast and SmartRecruiters - **Competitive set**: Recruitment marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Appcast Share of Search**: 1.7% - **SmartRecruiters Share of Search**: 28.6% ## Is Appcast or SmartRecruiters more popular in search? - In September 2026, SmartRecruiters had more branded searches than Appcast among recruitment marketing platforms worldwide. SmartRecruiters had about 49,500 branded searches, while Appcast had 2,900. SmartRecruiters made up 28.6% of all recruitment marketing platform searches we track, and Appcast accounted for 1.7%. - SmartRecruiters was ahead of Appcast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Appcast’s share of searches among recruitment marketing platforms worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, SmartRecruiters’ share of searches among recruitment marketing platforms worldwide moved from 32.2% to 28.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top recruitment marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Appcast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SmartRecruiters did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Phenom | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Beamery | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Teamtailor | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Joveo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Symphony Talent | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Appcast | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | iCIMS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | SmartRecruiters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recruitment marketing platforms - Asked ChatGPT "Which recruitment marketing platform should I use?": 1. Phenom, 2. Beamery, 3. Appcast, 4. Symphony Talent, 5. iCIMS - Asked ChatGPT "What are the best recruitment marketing platforms?": 1. Phenom, 2. Beamery, 3. Symphony Talent, 4. Joveo, 5. Teamtailor, 6. iCIMS, 7. Appcast - Asked ChatGPT "What's the best recruitment marketing platform for attracting job candidates?": 1. Phenom, 2. Teamtailor, 3. Joveo, 4. Beamery, 5. Appcast - Searched Google, AI Overview "recruitment marketing platforms": 1. Phenom, 2. Beamery, 3. Teamtailor - Searched Google, AI Overview "employer branding platform": 1. Phenom, 2. Teamtailor Not named in any answer: SmartRecruiters and Clinch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for recruitment marketing platforms worldwide in September 2026? - In September 2026, SmartRecruiters overtook iCIMS to rank 2nd among recruitment marketing platforms worldwide, with 28.6% of the searches. - Appcast’s share of searches among recruitment marketing platforms worldwide has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026. ## Month by month | Month | Appcast estimated searches | Appcast Share of Search | Appcast rank | SmartRecruiters estimated searches | SmartRecruiters Share of Search | SmartRecruiters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.9% | 6 | 60.5K | 32.2% | 1 | | Nov 2025 | 2.4K | 1.5% | 6 | 49.5K | 30.2% | 2 | | Dec 2025 | 2.4K | 1.6% | 6 | 40.5K | 26.8% | 3 | | Jan 2026 | 2.9K | 1.7% | 6 | 49.5K | 28.3% | 3 | | Feb 2026 | 2.9K | 1.7% | 6 | 49.5K | 28.4% | 3 | | Mar 2026 | 2.9K | 1.5% | 6 | 49.5K | 26.4% | 3 | | Apr 2026 | 2.9K | 1.6% | 6 | 49.5K | 27.8% | 3 | | May 2026 | 3.6K | 2.2% | 5 | 49.5K | 30% | 2 | | Jun 2026 | 3.6K | 2.2% | 5 | 49.5K | 30.4% | 2 | | Jul 2026 | 2.9K | 2.1% | 5 | 40.5K | 28.7% | 3 | | Aug 2026 | 2.9K | 2% | 5 | 40.5K | 27.8% | 3 | | Sep 2026 | 2.9K | 1.7% | 5 | 49.5K | 28.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Appcast’s and SmartRecruiters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Appcast**: Measured on the search term “appcast”. - **SmartRecruiters**: Measured on the search term “smartrecruiters”. - [Appcast profile](/demand/global-en/brands/appcast) - [SmartRecruiters profile](/demand/global-en/brands/smartrecruiters) - [All recruitment marketing platforms worldwide](/demand/global-en/categories/recruitment-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Appcast or SmartRecruiters more popular in search? In September 2026, SmartRecruiters had more branded searches than Appcast among recruitment marketing platforms worldwide. SmartRecruiters had about 49,500 branded searches, while Appcast had 2,900. SmartRecruiters made up 28.6% of all recruitment marketing platform searches we track, and Appcast accounted for 1.7%. ## Cite this page Brandwave. "Appcast vs SmartRecruiters: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/appcast-vs-smartrecruiters This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/appcast-vs-smartrecruiters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.