--- title: "Apollo.io vs ZoomInfo: Which is more popular by branded search?" description: "Which is more popular in search, Apollo.io or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-zoominfo" publisher: "Brandwave" --- # Apollo.io vs ZoomInfo: Which is more popular by branded search? Which is more popular in search, Apollo.io or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo.io and ZoomInfo - **Competitive set**: B2B sales intelligence platforms - **Market**: Global - **Month measured**: Aug 2026 - **Apollo.io Share of Search**: 39.4% - **ZoomInfo Share of Search**: 29.5% ## Which is more popular in search, Apollo.io or ZoomInfo? - In August 2026, Apollo.io had more branded searches than ZoomInfo among B2B sales intelligence platforms worldwide. Apollo.io was estimated to have 272K branded searches compared to ZoomInfo’s 204K, and held a 39.4% Share of Search versus ZoomInfo’s 29.5%. - The lead changed hands 3 times in the 11 months ending August 2026: Apollo.io took it in November 2025, ZoomInfo took it in December 2025, Apollo.io took it in March 2026. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 26.6% to 39.4%, and its estimated monthly branded searches moved from 191K to 272K. - Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B sales intelligence platforms worldwide moved from 35% to 29.5%, and its estimated monthly branded searches moved from 251K to 204K. ## How did search popularity change for B2B sales intelligence platforms worldwide in August 2026? - In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%. - In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%. ## Month by month | Month | Apollo.io estimated searches | Apollo.io Share of Search | Apollo.io rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 191K | 26.6% | 3 | 251K | 35% | 1 | | Nov 2025 | 224K | 32.4% | 1 | 206K | 29.8% | 2 | | Dec 2025 | 185K | 30.7% | 2 | 206K | 34.1% | 1 | | Jan 2026 | 226K | 30.5% | 2 | 251K | 33.9% | 1 | | Feb 2026 | 226K | 30.2% | 2 | 253K | 33.7% | 1 | | Mar 2026 | 333K | 36.4% | 1 | 305K | 33.4% | 2 | | Apr 2026 | 396K | 40.8% | 1 | 305K | 31.4% | 2 | | May 2026 | 328K | 39.1% | 1 | 250K | 29.7% | 2 | | Jun 2026 | 273K | 34.8% | 1 | 250K | 31.8% | 2 | | Jul 2026 | 273K | 35% | 1 | 250K | 32% | 2 | | Aug 2026 | 272K | 39.4% | 1 | 204K | 29.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo.io’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo.io**: Measured on the search terms “apollo extension chrome”, “apollo io”, “apollo io app”, “apollo io chrome extension”, “apollo io cost”, “apollo io crm”, “apollo io email”, “apollo io extension”, “apollo io extension chrome”, “apollo io extension download”, “apollo io extension for chrome”, “apollo io pricing”, “apollo lead generation”, “Apollo.io”, “apollo.io b2b sales intelligence”, “apollo.io pricing”, “apollo.io sales intelligence”, “app apollo io”, “appapollo io”, “io apollo” and “www apollo io”, summed into one figure. - **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo price”, “zoominfo sales intelligence” and “zoominfo.com”, summed into one figure. - [Apollo.io profile](/demand/global-en/brands/apollo-io) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All B2B sales intelligence platforms worldwide](/demand/global-en/categories/b2b-sales-intelligence-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apollo.io or ZoomInfo? In August 2026, Apollo.io had more branded searches than ZoomInfo among B2B sales intelligence platforms worldwide. Apollo.io was estimated to have 272K branded searches compared to ZoomInfo’s 204K, and held a 39.4% Share of Search versus ZoomInfo’s 29.5%. ## Cite this page Brandwave. "Apollo.io vs ZoomInfo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.