--- title: "Apollo.io vs Reply.io: Which is more popular by branded search?" description: "Which is more popular in search, Apollo.io or Reply.io? Compare estimated monthly branded-search demand and Share of Search inside the Cold email and sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-reply-io" publisher: "Brandwave" --- # Apollo.io vs Reply.io: Which is more popular by branded search? Which is more popular in search, Apollo.io or Reply.io? Compare estimated monthly branded-search demand and Share of Search inside the Cold email and sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo.io and Reply.io - **Competitive set**: Cold email and sales engagement platforms - **Market**: Global - **Month measured**: Aug 2026 - **Apollo.io Share of Search**: 64.2% - **Reply.io Share of Search**: 0.71% ## Which is more popular in search, Apollo.io or Reply.io? - In August 2026, Apollo.io had more branded searches than Reply.io among cold email and sales engagement platforms worldwide. Apollo.io was estimated to have 272K branded searches compared to Reply.io’s 3K, and held a 64.2% Share of Search versus Reply.io’s 0.71%. - Apollo.io was ahead of Reply.io in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among cold email and sales engagement platforms worldwide moved from 47.5% to 64.2%, and its estimated monthly branded searches moved from 191K to 272K. - Across the 11 months ending August 2026, Reply.io’s estimated Share of Search among cold email and sales engagement platforms worldwide moved from 0.95% to 0.71%, and its estimated monthly branded searches moved from 3.8K to 3K. ## How did search popularity change for cold email and sales engagement platforms worldwide in August 2026? - In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%. - Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026. ## Month by month | Month | Apollo.io estimated searches | Apollo.io Share of Search | Apollo.io rank | Reply.io estimated searches | Reply.io Share of Search | Reply.io rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 191K | 47.5% | 1 | 3.8K | 0.95% | 6 | | Nov 2025 | 224K | 52.7% | 1 | 3.1K | 0.72% | 6 | | Dec 2025 | 185K | 54.7% | 1 | 3.1K | 0.91% | 6 | | Jan 2026 | 226K | 54.9% | 1 | 3.1K | 0.75% | 7 | | Feb 2026 | 226K | 52.7% | 1 | 3.1K | 0.71% | 7 | | Mar 2026 | 333K | 60.3% | 1 | 3.9K | 0.7% | 7 | | Apr 2026 | 396K | 64.4% | 1 | 3.1K | 0.5% | 7 | | May 2026 | 328K | 62.8% | 1 | 3.2K | 0.62% | 7 | | Jun 2026 | 273K | 59.2% | 1 | 3.1K | 0.67% | 6 | | Jul 2026 | 273K | 59.2% | 1 | 3.7K | 0.81% | 6 | | Aug 2026 | 272K | 64.2% | 1 | 3K | 0.71% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo.io’s and Reply.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo.io**: Measured on the search terms “apollo extension chrome”, “apollo io”, “apollo io app”, “apollo io chrome extension”, “apollo io cost”, “apollo io crm”, “apollo io email”, “apollo io extension”, “apollo io extension chrome”, “apollo io extension download”, “apollo io extension for chrome”, “apollo io pricing”, “apollo lead generation”, “Apollo.io”, “apollo.io b2b sales intelligence”, “apollo.io pricing”, “apollo.io sales intelligence”, “app apollo io”, “appapollo io”, “io apollo” and “www apollo io”, summed into one figure. - **Reply.io**: Measured on the search terms “reply io”, “reply io pricing”, “Reply.io” and “reply.io pricing”, summed into one figure. - [Apollo.io profile](/demand/global-en/brands/apollo-io) - [Reply.io profile](/demand/global-en/brands/reply-io) - [All cold email and sales engagement platforms worldwide](/demand/global-en/categories/cold-email-and-sales-engagement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Apollo.io or Reply.io? In August 2026, Apollo.io had more branded searches than Reply.io among cold email and sales engagement platforms worldwide. Apollo.io was estimated to have 272K branded searches compared to Reply.io’s 3K, and held a 64.2% Share of Search versus Reply.io’s 0.71%. ## Cite this page Brandwave. "Apollo.io vs Reply.io: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-reply-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-reply-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.