--- title: "Apollo vs HubSpot: Which is searched more?" description: "Is Apollo or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-hubspot" publisher: "Brandwave" --- # Apollo vs HubSpot: Which is searched more? Is Apollo or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo and HubSpot - **Competitive set**: Sales engagement platforms - **Market**: Global - **Month measured**: Sep 2026 - **Apollo Share of Search**: 88.1% - **HubSpot Share of Search**: 0.56% ## Is Apollo or HubSpot more popular in search? - In September 2026, Apollo had more branded searches than HubSpot among sales engagement platforms worldwide. Apollo had about 301,000 branded searches, while HubSpot had 1,900. Apollo made up 88.1% of all sales engagement platform searches we track, and HubSpot accounted for 0.56%. - Apollo was ahead of HubSpot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apollo’s share of searches among sales engagement platforms worldwide moved from 75.7% to 88.1%, and its estimated monthly branded searches moved from 165K to 301K. - Across the 12 months ending September 2026, HubSpot’s share of searches among sales engagement platforms worldwide moved from 1.7% to 0.56%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top sales engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Apollo and HubSpot showed up in all five answers. Apollo was listed before HubSpot in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Outreach | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salesloft | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Yesware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Groove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales engagement platforms - Asked ChatGPT "Which sales engagement platform should I use?": 1. Apollo, 2. Outreach, 3. Salesloft, 4. HubSpot - Asked ChatGPT "What are the best sales engagement platforms?": 1. Outreach, 2. Salesloft, 3. Apollo, 4. HubSpot - Asked ChatGPT "What's the best sales engagement platform for a sales team?": 1. Apollo, 2. Outreach, 3. Salesloft, 4. HubSpot - Searched Google, AI Overview "sales engagement platform": 1. HubSpot, 2. Outreach, 3. Salesloft, 4. Apollo - Searched Google, AI Overview "sales cadence software": 1. Salesloft, 2. Outreach, 3. HubSpot, 4. Apollo Not named in any answer: Yesware and Groove. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales engagement platforms worldwide in September 2026? - In September 2026, Apollo gained share of searches among sales engagement platforms worldwide, from 87.4% to 88.1%. - Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Month by month | Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 75.7% | 1 | 3.6K | 1.7% | 4 | | Nov 2025 | 201K | 82.2% | 1 | 2.4K | 0.98% | 4 | | Dec 2025 | 165K | 81.9% | 1 | 2.4K | 1.2% | 4 | | Jan 2026 | 201K | 81.9% | 1 | 2.9K | 1.2% | 4 | | Feb 2026 | 201K | 82.2% | 1 | 2.9K | 1.2% | 4 | | Mar 2026 | 301K | 86.9% | 1 | 2.9K | 0.84% | 5 | | Apr 2026 | 368K | 89.1% | 1 | 2.9K | 0.7% | 5 | | May 2026 | 301K | 89.2% | 1 | 2.4K | 0.71% | 5 | | Jun 2026 | 246K | 87.2% | 1 | 2.4K | 0.85% | 5 | | Jul 2026 | 246K | 87.4% | 1 | 1.9K | 0.68% | 5 | | Aug 2026 | 246K | 87.4% | 1 | 1.9K | 0.68% | 5 | | Sep 2026 | 301K | 88.1% | 1 | 1.9K | 0.56% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo**: Measured on the search term “Apollo.io”. - **HubSpot**: Measured on the search term “hubspot sales hub”. - [Apollo profile](/demand/global-en/brands/apollo-io) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All sales engagement platforms worldwide](/demand/global-en/categories/sales-engagement-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apollo or HubSpot more popular in search? In September 2026, Apollo had more branded searches than HubSpot among sales engagement platforms worldwide. Apollo had about 301,000 branded searches, while HubSpot had 1,900. Apollo made up 88.1% of all sales engagement platform searches we track, and HubSpot accounted for 0.56%. ## Cite this page Brandwave. "Apollo vs HubSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.