---
title: "Apollo vs Clay: Which is more popular by branded search?"
description: "Which is more popular in search, Apollo or Clay? Compare estimated monthly branded-search demand and Share of Search inside the Sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-clay-sales"
publisher: "Brandwave"
---

# Apollo vs Clay: Which is more popular by branded search?

Which is more popular in search, Apollo or Clay? Compare estimated monthly branded-search demand and Share of Search inside the Sales intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apollo and Clay
- **Competitive set**: Sales intelligence platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Apollo Share of Search**: 56.7%
- **Clay Share of Search**: 0.26%

## Which is more popular in search, Apollo or Clay?

- In August 2026, Apollo had more branded searches than Clay among sales intelligence platforms worldwide. Apollo was estimated to have 518K branded searches compared to Clay’s 2.4K, and held a 56.7% Share of Search versus Clay’s 0.26%.
- Apollo was ahead of Clay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apollo’s estimated Share of Search among sales intelligence platforms worldwide moved from 41.6% to 56.7%, and its estimated monthly branded searches moved from 356K to 518K.
- Across the 11 months ending August 2026, Clay’s estimated Share of Search among sales intelligence platforms worldwide moved from 0.28% to 0.26%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for sales intelligence platforms worldwide in August 2026?

- In August 2026, Apollo gained estimated Share of Search among sales intelligence platforms worldwide, from 51.9% to 56.7%.

## Month by month

| Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | Clay estimated searches | Clay Share of Search | Clay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 356K | 41.6% | 1 | 2.4K | 0.28% | 5 |
| Nov 2025 | 425K | 48.9% | 1 | 2.4K | 0.28% | 5 |
| Dec 2025 | 350K | 46.9% | 1 | 1.9K | 0.25% | 5 |
| Jan 2026 | 427K | 46.6% | 1 | 2.4K | 0.26% | 5 |
| Feb 2026 | 427K | 46.5% | 1 | 2.4K | 0.26% | 5 |
| Mar 2026 | 634K | 53.8% | 1 | 2.4K | 0.2% | 5 |
| Apr 2026 | 764K | 58.4% | 1 | 2.4K | 0.18% | 5 |
| May 2026 | 629K | 56.6% | 1 | 2.4K | 0.22% | 5 |
| Jun 2026 | 519K | 51.9% | 1 | 1.9K | 0.19% | 5 |
| Jul 2026 | 519K | 51.9% | 1 | 1.9K | 0.19% | 5 |
| Aug 2026 | 518K | 56.7% | 1 | 2.4K | 0.26% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apollo’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apollo**: Measured on the search terms “apollo extension chrome”, “apollo io”, “apollo io app”, “apollo io chrome extension”, “apollo io cost”, “apollo io crm”, “apollo io email”, “apollo io extension”, “apollo io extension chrome”, “apollo io extension download”, “apollo io extension for chrome”, “apollo io pricing”, “apollo lead generation”, “Apollo.io”, “apollo.io b2b sales intelligence”, “apollo.io pricing”, “apollo.io sales intelligence”, “app apollo io”, “appapollo io”, “io apollo” and “www apollo io”, summed into one figure.
- **Clay**: Measured on the search term “clay sales”.

- [Apollo profile](/demand/global-en/brands/apollo-io)
- [Clay profile](/demand/global-en/brands/clay-sales)
- [All sales intelligence platforms worldwide](/demand/global-en/categories/sales-intelligence-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apollo or Clay?

In August 2026, Apollo had more branded searches than Clay among sales intelligence platforms worldwide. Apollo was estimated to have 518K branded searches compared to Clay’s 2.4K, and held a 56.7% Share of Search versus Clay’s 0.26%.

## Cite this page

Brandwave. "Apollo vs Clay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-clay-sales

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apollo-io-vs-clay-sales. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.