---
title: "APM vs Scrum Alliance: Which is searched more?"
description: "Which is more popular in search, APM or Scrum Alliance? Compare estimated monthly branded-search demand and Share of Search inside the Project management certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apm-certification-vs-scrum-alliance"
publisher: "Brandwave"
---

# APM vs Scrum Alliance: Which is searched more?

Which is more popular in search, APM or Scrum Alliance? Compare estimated monthly branded-search demand and Share of Search inside the Project management certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: APM and Scrum Alliance
- **Competitive set**: Project management certifications
- **Market**: Global
- **Month measured**: Aug 2026
- **APM Share of Search**: 11.1%
- **Scrum Alliance Share of Search**: 37.3%

## Which is more popular in search, APM or Scrum Alliance?

- In August 2026, Scrum Alliance had more branded searches than APM among project management certifications worldwide. Scrum Alliance was estimated to have 18.1K branded searches compared to APM’s 5.4K, and held a 37.3% Share of Search versus APM’s 11.1%.
- Scrum Alliance was ahead of APM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide moved from 12.3% to 11.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Scrum Alliance’s estimated Share of Search among project management certifications worldwide moved from 41.2% to 37.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for project management certifications worldwide in August 2026?

- Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Scrum Alliance worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Month by month

| Month | APM estimated searches | APM Share of Search | APM rank | Scrum Alliance estimated searches | Scrum Alliance Share of Search | Scrum Alliance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 12.3% | 4 | 27.1K | 41.2% | 1 |
| Nov 2025 | 6.6K | 10.3% | 4 | 27.1K | 42.2% | 1 |
| Dec 2025 | 5.4K | 10.3% | 4 | 22.2K | 42.1% | 1 |
| Jan 2026 | 6.6K | 9.3% | 4 | 27.1K | 38.2% | 1 |
| Feb 2026 | 6.6K | 11.1% | 4 | 22.2K | 37.3% | 1 |
| Mar 2026 | 6.6K | 11.1% | 4 | 22.2K | 37.2% | 1 |
| Apr 2026 | 6.6K | 11.1% | 4 | 22.2K | 37.4% | 1 |
| May 2026 | 5.4K | 10.6% | 4 | 18.1K | 35.6% | 1 |
| Jun 2026 | 5.4K | 10.7% | 4 | 18.1K | 35.7% | 1 |
| Jul 2026 | 5.4K | 11.1% | 4 | 18.1K | 37.4% | 1 |
| Aug 2026 | 5.4K | 11.1% | 4 | 18.1K | 37.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using APM’s and Scrum Alliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **APM**: Measured on the search term “apm project management”.
- **Scrum Alliance**: Measured on the search term “scrum alliance”.

- [APM profile](/demand/global-en/brands/apm-certification)
- [Scrum Alliance profile](/demand/global-en/brands/scrum-alliance)
- [All project management certifications worldwide](/demand/global-en/categories/project-management-certifications): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, APM or Scrum Alliance?

In August 2026, Scrum Alliance had more branded searches than APM among project management certifications worldwide. Scrum Alliance was estimated to have 18.1K branded searches compared to APM’s 5.4K, and held a 37.3% Share of Search versus APM’s 11.1%.

## Cite this page

Brandwave. "APM vs Scrum Alliance: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apm-certification-vs-scrum-alliance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apm-certification-vs-scrum-alliance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.