---
title: "APM vs PRINCE2: Which is more popular by branded search?"
description: "Which is more popular in search, APM or PRINCE2? Compare estimated monthly branded-search demand and Share of Search inside the Project management certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apm-certification-vs-prince2"
publisher: "Brandwave"
---

# APM vs PRINCE2: Which is more popular by branded search?

Which is more popular in search, APM or PRINCE2? Compare estimated monthly branded-search demand and Share of Search inside the Project management certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: APM and PRINCE2
- **Competitive set**: Project management certifications
- **Market**: Global
- **Month measured**: Aug 2026
- **APM Share of Search**: 11.1%
- **PRINCE2 Share of Search**: 30.5%

## Which is more popular in search, APM or PRINCE2?

- In August 2026, PRINCE2 had more branded searches than APM among project management certifications worldwide. PRINCE2 was estimated to have 14.8K branded searches compared to APM’s 5.4K, and held a 30.5% Share of Search versus APM’s 11.1%.
- PRINCE2 was ahead of APM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide moved from 12.3% to 11.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, PRINCE2’s estimated Share of Search among project management certifications worldwide moved from 27.5% to 30.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for project management certifications worldwide in August 2026?

- Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for PRINCE2 worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | APM estimated searches | APM Share of Search | APM rank | PRINCE2 estimated searches | PRINCE2 Share of Search | PRINCE2 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 12.3% | 4 | 18.1K | 27.5% | 2 |
| Nov 2025 | 6.6K | 10.3% | 4 | 18.1K | 28.2% | 2 |
| Dec 2025 | 5.4K | 10.3% | 4 | 14.8K | 28.1% | 2 |
| Jan 2026 | 6.6K | 9.3% | 4 | 22.2K | 31.3% | 2 |
| Feb 2026 | 6.6K | 11.1% | 4 | 18.1K | 30.4% | 2 |
| Mar 2026 | 6.6K | 11.1% | 4 | 18.1K | 30.3% | 2 |
| Apr 2026 | 6.6K | 11.1% | 4 | 18.1K | 30.5% | 2 |
| May 2026 | 5.4K | 10.6% | 4 | 14.8K | 29.1% | 2 |
| Jun 2026 | 5.4K | 10.7% | 4 | 14.8K | 29.2% | 2 |
| Jul 2026 | 5.4K | 11.1% | 4 | 14.8K | 30.5% | 2 |
| Aug 2026 | 5.4K | 11.1% | 4 | 14.8K | 30.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using APM’s and PRINCE2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **APM**: Measured on the search term “apm project management”.
- **PRINCE2**: Measured on the search term “prince2 certification”.

- [APM profile](/demand/global-en/brands/apm-certification)
- [PRINCE2 profile](/demand/global-en/brands/prince2)
- [All project management certifications worldwide](/demand/global-en/categories/project-management-certifications): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, APM or PRINCE2?

In August 2026, PRINCE2 had more branded searches than APM among project management certifications worldwide. PRINCE2 was estimated to have 14.8K branded searches compared to APM’s 5.4K, and held a 30.5% Share of Search versus APM’s 11.1%.

## Cite this page

Brandwave. "APM vs PRINCE2: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/apm-certification-vs-prince2

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apm-certification-vs-prince2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.