---
title: "Apigee vs Azure API Management: Which is searched more?"
description: "Which is more popular in search, Apigee or Azure API Management? Compare estimated monthly branded-search demand and Share of Search inside the API gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apigee-vs-azure-api-management"
publisher: "Brandwave"
---

# Apigee vs Azure API Management: Which is searched more?

Which is more popular in search, Apigee or Azure API Management? Compare estimated monthly branded-search demand and Share of Search inside the API gateways set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apigee and Azure API Management
- **Competitive set**: API gateways
- **Market**: Global
- **Month measured**: Aug 2026
- **Apigee Share of Search**: 36.5%
- **Azure API Management Share of Search**: 10.9%

## Which is more popular in search, Apigee or Azure API Management?

- In August 2026, Apigee had more branded searches than Azure API Management among API gateways worldwide. Apigee was estimated to have 22.2K branded searches compared to Azure API Management’s 6.6K, and held a 36.5% Share of Search versus Azure API Management’s 10.9%.
- Apigee was ahead of Azure API Management in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apigee’s estimated Share of Search among API gateways worldwide moved from 35.7% to 36.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide moved from 10.7% to 10.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for API gateways worldwide in August 2026?

- In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
- In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%.

## Month by month

| Month | Apigee estimated searches | Apigee Share of Search | Apigee rank | Azure API Management estimated searches | Azure API Management Share of Search | Azure API Management rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 35.7% | 1 | 9.9K | 10.7% | 4 |
| Nov 2025 | 27.1K | 34% | 1 | 9.9K | 12.4% | 4 |
| Dec 2025 | 27.1K | 37.5% | 1 | 6.6K | 9.1% | 4 |
| Jan 2026 | 27.1K | 34.8% | 1 | 8.1K | 10.4% | 4 |
| Feb 2026 | 27.1K | 35.1% | 1 | 8.1K | 10.5% | 4 |
| Mar 2026 | 27.1K | 33.5% | 1 | 9.9K | 12.2% | 4 |
| Apr 2026 | 27.1K | 35.8% | 1 | 9.9K | 13.1% | 4 |
| May 2026 | 27.1K | 35.6% | 1 | 8.1K | 10.6% | 4 |
| Jun 2026 | 27.1K | 38.1% | 1 | 8.1K | 11.4% | 4 |
| Jul 2026 | 27.1K | 40.9% | 1 | 6.6K | 10% | 4 |
| Aug 2026 | 22.2K | 36.5% | 1 | 6.6K | 10.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Apigee’s and Azure API Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apigee**: Measured on the search term “apigee”.
- **Azure API Management**: Measured on the search term “azure api management”.

- [Apigee profile](/demand/global-en/brands/apigee)
- [Azure API Management profile](/demand/global-en/brands/azure-api-management)
- [All API gateways worldwide](/demand/global-en/categories/api-gateways): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Apigee or Azure API Management?

In August 2026, Apigee had more branded searches than Azure API Management among API gateways worldwide. Apigee was estimated to have 22.2K branded searches compared to Azure API Management’s 6.6K, and held a 36.5% Share of Search versus Azure API Management’s 10.9%.

## Cite this page

Brandwave. "Apigee vs Azure API Management: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apigee-vs-azure-api-management

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apigee-vs-azure-api-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.