---
title: "API vs Wardley: Which is more popular by branded search?"
description: "Which is more popular in search, API or Wardley? Compare estimated monthly branded-search demand and Share of Search inside the Fish food set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/api-aquarium-vs-wardley"
publisher: "Brandwave"
---

# API vs Wardley: Which is more popular by branded search?

Which is more popular in search, API or Wardley? Compare estimated monthly branded-search demand and Share of Search inside the Fish food set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: API and Wardley
- **Competitive set**: Fish food
- **Market**: Global
- **Month measured**: Aug 2026
- **API Share of Search**: 0.21%
- **Wardley Share of Search**: 3.5%

## Which is more popular in search, API or Wardley?

- In August 2026, Wardley had more branded searches than API among fish food worldwide. Wardley was estimated to have 8.1K branded searches compared to API’s 480, and held a 3.5% Share of Search versus API’s 0.21%.
- Wardley was ahead of API in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, API’s estimated Share of Search among fish food worldwide moved from 0.16% to 0.21%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 11 months ending August 2026, Wardley’s estimated Share of Search among fish food worldwide moved from 20.2% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 8.1K.

## How did search popularity change for fish food worldwide in August 2026?

- In August 2026, Wardley gained estimated Share of Search among fish food worldwide, from 2.3% to 3.5%.
- Estimated monthly branded searches for API worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Month by month

| Month | API estimated searches | API Share of Search | API rank | Wardley estimated searches | Wardley Share of Search | Wardley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 0.16% | 5 | 49.5K | 20.2% | 2 |
| Nov 2025 | 480 | 0.19% | 5 | 14.8K | 6% | 3 |
| Dec 2025 | 480 | 0.2% | 5 | 8.1K | 3.4% | 3 |
| Jan 2026 | 590 | 0.2% | 5 | 9.9K | 3.4% | 3 |
| Feb 2026 | 480 | 0.17% | 5 | 9.9K | 3.5% | 3 |
| Mar 2026 | 480 | 0.17% | 5 | 12.1K | 4.2% | 3 |
| Apr 2026 | 480 | 0.17% | 5 | 14.8K | 5.2% | 3 |
| May 2026 | 480 | 0.13% | 5 | 90.5K | 25.1% | 2 |
| Jun 2026 | 390 | 0.17% | 5 | 5.4K | 2.3% | 3 |
| Jul 2026 | 480 | 0.21% | 5 | 5.4K | 2.3% | 3 |
| Aug 2026 | 480 | 0.21% | 5 | 8.1K | 3.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using API’s and Wardley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **API**: Measured on the search term “api aquarium”.
- **Wardley**: Measured on the search term “wardley”.

- [API profile](/demand/global-en/brands/api-aquarium)
- [Wardley profile](/demand/global-en/brands/wardley)
- [All fish food worldwide](/demand/global-en/categories/fish-food): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, API or Wardley?

In August 2026, Wardley had more branded searches than API among fish food worldwide. Wardley was estimated to have 8.1K branded searches compared to API’s 480, and held a 3.5% Share of Search versus API’s 0.21%.

## Cite this page

Brandwave. "API vs Wardley: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/api-aquarium-vs-wardley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/api-aquarium-vs-wardley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.