---
title: "Aperol vs Baileys: Which is searched more?"
description: "Which is more popular in search, Aperol or Baileys? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aperol-vs-baileys"
publisher: "Brandwave"
---

# Aperol vs Baileys: Which is searched more?

Which is more popular in search, Aperol or Baileys? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aperol and Baileys
- **Competitive set**: Liqueur brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aperol Share of Search**: 22.2%
- **Baileys Share of Search**: 27%

## Which is more popular in search, Aperol or Baileys?

- In September 2026, Baileys had more branded searches than Aperol among liqueur brands worldwide. Baileys was estimated to have 1M branded searches compared to Aperol’s 823K, and held a 27% Share of Search versus Aperol’s 22.2%.
- The lead changed hands 2 times in the 12 months ending September 2026: Aperol took it in April 2026, Baileys took it in September 2026.
- Across the 12 months ending September 2026, Aperol’s estimated Share of Search among liqueur brands worldwide moved from 19.9% to 22.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide moved from 24.2% to 27%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for liqueur brands worldwide in September 2026?

- In September 2026, Baileys overtook Aperol to rank 2nd among liqueur brands worldwide, with 27% estimated Share of Search.
- In September 2026, Aperol lost estimated Share of Search among liqueur brands worldwide, from 27.3% to 22.2%.

## Month by month

| Month | Aperol estimated searches | Aperol Share of Search | Aperol rank | Baileys estimated searches | Baileys Share of Search | Baileys rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 19.9% | 3 | 1M | 24.2% | 2 |
| Nov 2025 | 823K | 18.8% | 3 | 1.2M | 27.9% | 2 |
| Dec 2025 | 1.2M | 15.9% | 3 | 2.7M | 35.7% | 1 |
| Jan 2026 | 823K | 18.9% | 3 | 1.2M | 28.1% | 2 |
| Feb 2026 | 673K | 20% | 3 | 823K | 24.4% | 2 |
| Mar 2026 | 823K | 23.4% | 2 | 823K | 23.4% | 3 |
| Apr 2026 | 1M | 27% | 2 | 823K | 22.2% | 3 |
| May 2026 | 1.2M | 29.1% | 1 | 1M | 23.9% | 3 |
| Jun 2026 | 1.2M | 30.6% | 1 | 823K | 20.6% | 3 |
| Jul 2026 | 1.2M | 29.3% | 1 | 1M | 24% | 3 |
| Aug 2026 | 1.2M | 27.3% | 2 | 1M | 22.4% | 3 |
| Sep 2026 | 823K | 22.2% | 3 | 1M | 27% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aperol’s and Baileys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aperol**: Measured on the search term “aperol”.
- **Baileys**: Measured on the search term “baileys”.

- [Aperol profile](/demand/global-en/brands/aperol)
- [Baileys profile](/demand/global-en/brands/baileys)
- [All liqueur brands worldwide](/demand/global-en/categories/liqueur-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aperol or Baileys?

In September 2026, Baileys had more branded searches than Aperol among liqueur brands worldwide. Baileys was estimated to have 1M branded searches compared to Aperol’s 823K, and held a 27% Share of Search versus Aperol’s 22.2%.

## Cite this page

Brandwave. "Aperol vs Baileys: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aperol-vs-baileys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aperol-vs-baileys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.