--- title: "Apache Airflow vs Informatica: Which is searched more?" description: "Is Apache Airflow or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/apache-airflow-vs-informatica" publisher: "Brandwave" --- # Apache Airflow vs Informatica: Which is searched more? Is Apache Airflow or Informatica more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apache Airflow and Informatica - **Competitive set**: Data integration and ETL tools - **Market**: Global - **Month measured**: Sep 2026 - **Apache Airflow Share of Search**: 2.4% - **Informatica Share of Search**: 26.7% ## Is Apache Airflow or Informatica more popular in search? - In September 2026, Informatica had more branded searches than Apache Airflow among data integration and ETL tools worldwide. Informatica had about 368,000 branded searches, while Apache Airflow had 33,100. Informatica made up 26.7% of all data integration and ETL tool searches we track, and Apache Airflow accounted for 2.4%. - Informatica was ahead of Apache Airflow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apache Airflow’s share of searches among data integration and ETL tools worldwide moved from 3.8% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 33.1K. - Across the 12 months ending September 2026, Informatica’s share of searches among data integration and ETL tools worldwide moved from 28.1% to 26.7%, and its estimated monthly branded searches moved from 450K to 368K. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Informatica was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apache Airflow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Informatica was listed before Apache Airflow in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt - Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi - Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt - Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend - Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt Not named in any answer: MuleSoft, Workato and Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%. - Estimated monthly branded searches for Apache Airflow worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026. ## Month by month | Month | Apache Airflow estimated searches | Apache Airflow Share of Search | Apache Airflow rank | Informatica estimated searches | Informatica Share of Search | Informatica rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 3.8% | 7 | 450K | 28.1% | 2 | | Nov 2025 | 49.5K | 3.7% | 6 | 368K | 27.6% | 2 | | Dec 2025 | 40.5K | 3.2% | 6 | 301K | 23.9% | 2 | | Jan 2026 | 49.5K | 3.5% | 6 | 368K | 26.1% | 2 | | Feb 2026 | 40.5K | 3.1% | 8 | 368K | 28% | 2 | | Mar 2026 | 49.5K | 3.2% | 6 | 450K | 29.4% | 2 | | Apr 2026 | 49.5K | 3.6% | 6 | 368K | 26.7% | 2 | | May 2026 | 40.5K | 3% | 7 | 368K | 27.5% | 2 | | Jun 2026 | 40.5K | 3.2% | 8 | 301K | 23.4% | 2 | | Jul 2026 | 40.5K | 3.4% | 6 | 301K | 25.1% | 2 | | Aug 2026 | 33.1K | 2.6% | 8 | 301K | 23.8% | 2 | | Sep 2026 | 33.1K | 2.4% | 8 | 368K | 26.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Apache Airflow’s and Informatica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apache Airflow**: Measured on the search term “apache airflow”. - **Informatica**: Measured on the search term “informatica”. - [Apache Airflow profile](/demand/global-en/brands/apache-airflow) - [Informatica profile](/demand/global-en/brands/informatica) - [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apache Airflow or Informatica more popular in search? In September 2026, Informatica had more branded searches than Apache Airflow among data integration and ETL tools worldwide. Informatica had about 368,000 branded searches, while Apache Airflow had 33,100. Informatica made up 26.7% of all data integration and ETL tool searches we track, and Apache Airflow accounted for 2.4%. ## Cite this page Brandwave. "Apache Airflow vs Informatica: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apache-airflow-vs-informatica This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apache-airflow-vs-informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.