---
title: "Apache Airflow vs Boomi: Which is searched more?"
description: "Is Apache Airflow or Boomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/apache-airflow-vs-boomi"
publisher: "Brandwave"
---

# Apache Airflow vs Boomi: Which is searched more?

Is Apache Airflow or Boomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apache Airflow and Boomi
- **Competitive set**: Data integration and ETL tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Apache Airflow Share of Search**: 2.4%
- **Boomi Share of Search**: 8%

## Is Apache Airflow or Boomi more popular in search?

- In September 2026, Boomi had more branded searches than Apache Airflow among data integration and ETL tools worldwide. Boomi had about 110,000 branded searches, while Apache Airflow had 33,100. Boomi made up 8% of all data integration and ETL tool searches we track, and Apache Airflow accounted for 2.4%.
- Boomi was ahead of Apache Airflow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apache Airflow’s share of searches among data integration and ETL tools worldwide moved from 3.8% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 12 months ending September 2026, Boomi’s share of searches among data integration and ETL tools worldwide moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 110K.

## Top data integration and ETL tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apache Airflow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apache Airflow was listed before Boomi in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 |
| Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 |
| Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about data integration and ETL tools

- Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt
- Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi
- Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt
- Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend
- Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt

Not named in any answer: MuleSoft, Workato and Stitch.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for data integration and ETL tools worldwide in September 2026?

- In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%.
- Estimated monthly branded searches for Apache Airflow worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

## Month by month

| Month | Apache Airflow estimated searches | Apache Airflow Share of Search | Apache Airflow rank | Boomi estimated searches | Boomi Share of Search | Boomi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 3.8% | 7 | 110K | 6.9% | 4 |
| Nov 2025 | 49.5K | 3.7% | 6 | 110K | 8.3% | 4 |
| Dec 2025 | 40.5K | 3.2% | 6 | 110K | 8.7% | 4 |
| Jan 2026 | 49.5K | 3.5% | 6 | 110K | 7.8% | 4 |
| Feb 2026 | 40.5K | 3.1% | 8 | 110K | 8.4% | 4 |
| Mar 2026 | 49.5K | 3.2% | 6 | 110K | 7.2% | 4 |
| Apr 2026 | 49.5K | 3.6% | 6 | 90.5K | 6.6% | 4 |
| May 2026 | 40.5K | 3% | 7 | 90.5K | 6.8% | 4 |
| Jun 2026 | 40.5K | 3.2% | 8 | 90.5K | 7% | 4 |
| Jul 2026 | 40.5K | 3.4% | 6 | 110K | 9.2% | 4 |
| Aug 2026 | 33.1K | 2.6% | 8 | 110K | 8.7% | 4 |
| Sep 2026 | 33.1K | 2.4% | 8 | 110K | 8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Apache Airflow’s and Boomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apache Airflow**: Measured on the search term “apache airflow”.
- **Boomi**: Measured on the search term “boomi”.

- [Apache Airflow profile](/demand/global-en/brands/apache-airflow)
- [Boomi profile](/demand/global-en/brands/boomi)
- [All data integration and ETL tools worldwide](/demand/global-en/categories/data-integration-tools): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Apache Airflow or Boomi more popular in search?

In September 2026, Boomi had more branded searches than Apache Airflow among data integration and ETL tools worldwide. Boomi had about 110,000 branded searches, while Apache Airflow had 33,100. Boomi made up 8% of all data integration and ETL tool searches we track, and Apache Airflow accounted for 2.4%.

## Cite this page

Brandwave. "Apache Airflow vs Boomi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/apache-airflow-vs-boomi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/apache-airflow-vs-boomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
