--- title: "AP News vs Flipboard: Which is searched more?" description: "Is AP News or Flipboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the News apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ap-news-vs-flipboard" publisher: "Brandwave" --- # AP News vs Flipboard: Which is searched more? Is AP News or Flipboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the News apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AP News and Flipboard - **Competitive set**: News apps - **Market**: Global - **Month measured**: Sep 2026 - **AP News Share of Search**: 12.8% - **Flipboard Share of Search**: 0.01% ## Is AP News or Flipboard more popular in search? - In September 2026, AP News had more branded searches than Flipboard among news apps worldwide. AP News had about 1.2 million branded searches, while Flipboard had 1,300. AP News made up 12.8% of all news app searches we track, and Flipboard accounted for 0.01%. - AP News was ahead of Flipboard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AP News’ share of searches among news apps worldwide moved from 10.8% to 12.8%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Flipboard’s share of searches among news apps worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top news apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AP News appeared in all five answers. Flipboard was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AP News was listed before Flipboard in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google News | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AP News | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ground News | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple News | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | NewsBreak | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Flipboard | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Feedly | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SmartNews | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about news apps - Asked ChatGPT "Which news app should I use?": 1. Google News, 2. AP News, 3. Ground News - Asked ChatGPT "What are the best news apps?": 1. Google News, 2. AP News, 3. Ground News, 4. Apple News - Asked ChatGPT "What's the best news app for daily headlines?": 1. Google News, 2. AP News, 3. Apple News, 4. Ground News - Searched Google, AI Overview "news apps": 1. Google News, 2. Apple News, 3. Ground News, 4. AP News, 5. NewsBreak, 6. Flipboard, 7. Feedly - Searched Google, AI Overview "breaking news app": 1. Ground News, 2. AP News, 3. NewsBreak, 4. Apple News, 5. Google News Not named in any answer: SmartNews. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for news apps worldwide in September 2026? - Estimated monthly branded searches for Flipboard worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Month by month | Month | AP News estimated searches | AP News Share of Search | AP News rank | Flipboard estimated searches | Flipboard Share of Search | Flipboard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 10.8% | 2 | 1K | <0.01% | 8 | | Nov 2025 | 1.2M | 10.9% | 2 | 1K | <0.01% | 8 | | Dec 2025 | 1M | 9.1% | 2 | 1K | <0.01% | 8 | | Jan 2026 | 1.5M | 12.9% | 2 | 1.3K | 0.01% | 8 | | Feb 2026 | 1.2M | 10.9% | 2 | 1.3K | 0.01% | 8 | | Mar 2026 | 1.8M | 13% | 2 | 1K | <0.01% | 8 | | Apr 2026 | 1.8M | 15.5% | 2 | 1K | <0.01% | 8 | | May 2026 | 1.2M | 13% | 2 | 880 | <0.01% | 8 | | Jun 2026 | 1.2M | 11% | 2 | 880 | <0.01% | 8 | | Jul 2026 | 1.2M | 13% | 2 | 720 | <0.01% | 8 | | Aug 2026 | 1.2M | 12.9% | 2 | 720 | <0.01% | 8 | | Sep 2026 | 1.2M | 12.8% | 2 | 1.3K | 0.01% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using AP News’ and Flipboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AP News**: Measured on the search term “ap news”. - **Flipboard**: Measured on the search term “flipboard news”. - [AP News profile](/demand/global-en/brands/ap-news) - [Flipboard profile](/demand/global-en/brands/flipboard) - [All news apps worldwide](/demand/global-en/categories/news-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AP News or Flipboard more popular in search? In September 2026, AP News had more branded searches than Flipboard among news apps worldwide. AP News had about 1.2 million branded searches, while Flipboard had 1,300. AP News made up 12.8% of all news app searches we track, and Flipboard accounted for 0.01%. ## Cite this page Brandwave. "AP News vs Flipboard: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ap-news-vs-flipboard This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ap-news-vs-flipboard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.