---
title: "Aon vs Willis Towers Watson: Which is searched more?"
description: "Which is more popular in search, Aon or Willis Towers Watson? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aon-vs-willis-towers-watson"
publisher: "Brandwave"
---

# Aon vs Willis Towers Watson: Which is searched more?

Which is more popular in search, Aon or Willis Towers Watson? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aon and Willis Towers Watson
- **Competitive set**: Insurance brokers
- **Market**: Global
- **Month measured**: Aug 2026
- **Aon Share of Search**: 0.68%
- **Willis Towers Watson Share of Search**: 50.1%

## Which is more popular in search, Aon or Willis Towers Watson?

- In August 2026, Willis Towers Watson had more branded searches than Aon among insurance brokers worldwide. Willis Towers Watson was estimated to have 74K branded searches compared to Aon’s 1K, and held a 50.1% Share of Search versus Aon’s 0.68%.
- Willis Towers Watson was ahead of Aon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers worldwide moved from 0.56% to 0.68%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Willis Towers Watson’s estimated Share of Search among insurance brokers worldwide moved from 39.3% to 50.1%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for insurance brokers worldwide in August 2026?

- Estimated monthly branded searches for Aon worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Willis Towers Watson worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | Aon estimated searches | Aon Share of Search | Aon rank | Willis Towers Watson estimated searches | Willis Towers Watson Share of Search | Willis Towers Watson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.56% | 5 | 90.5K | 39.3% | 2 |
| Nov 2025 | 1.3K | 0.87% | 5 | 74K | 49.5% | 1 |
| Dec 2025 | 1K | 0.67% | 5 | 74K | 49.6% | 1 |
| Jan 2026 | 1.3K | 0.72% | 5 | 90.5K | 50.2% | 1 |
| Feb 2026 | 1.3K | 0.79% | 5 | 90.5K | 54.8% | 1 |
| Mar 2026 | 1.3K | 0.77% | 5 | 90.5K | 53.3% | 1 |
| Apr 2026 | 1.3K | 0.87% | 5 | 74K | 49.3% | 1 |
| May 2026 | 1K | 0.67% | 5 | 74K | 49.6% | 1 |
| Jun 2026 | 1.3K | 0.86% | 5 | 74K | 48.7% | 1 |
| Jul 2026 | 1K | 0.67% | 5 | 74K | 49.9% | 1 |
| Aug 2026 | 1K | 0.68% | 5 | 74K | 50.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aon’s and Willis Towers Watson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aon**: Measured on the search term “aon broker”.
- **Willis Towers Watson**: Measured on the search term “willis towers watson”.

- [Aon profile](/demand/global-en/brands/aon)
- [Willis Towers Watson profile](/demand/global-en/brands/willis-towers-watson)
- [All insurance brokers worldwide](/demand/global-en/categories/insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aon or Willis Towers Watson?

In August 2026, Willis Towers Watson had more branded searches than Aon among insurance brokers worldwide. Willis Towers Watson was estimated to have 74K branded searches compared to Aon’s 1K, and held a 50.1% Share of Search versus Aon’s 0.68%.

## Cite this page

Brandwave. "Aon vs Willis Towers Watson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aon-vs-willis-towers-watson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aon-vs-willis-towers-watson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.