---
title: "Aon vs Brown & Brown: Which is more popular by branded search?"
description: "Which is more popular in search, Aon or Brown & Brown? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aon-vs-brown-brown"
publisher: "Brandwave"
---

# Aon vs Brown & Brown: Which is more popular by branded search?

Which is more popular in search, Aon or Brown & Brown? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aon and Brown & Brown
- **Competitive set**: Insurance brokers
- **Market**: Global
- **Month measured**: Aug 2026
- **Aon Share of Search**: 0.71%
- **Brown & Brown Share of Search**: 10.5%

## Which is more popular in search, Aon or Brown & Brown?

- In August 2026, Brown & Brown had more branded searches than Aon among insurance brokers worldwide. Brown & Brown was estimated to have 14.8K branded searches compared to Aon’s 1K, and held a 10.5% Share of Search versus Aon’s 0.71%.
- Brown & Brown was ahead of Aon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers worldwide moved from 0.58% to 0.71%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Brown & Brown’s estimated Share of Search among insurance brokers worldwide moved from 8.1% to 10.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for insurance brokers worldwide in August 2026?

- Estimated monthly branded searches for Aon worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Aon estimated searches | Aon Share of Search | Aon rank | Brown & Brown estimated searches | Brown & Brown Share of Search | Brown & Brown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.58% | 5 | 18.1K | 8.1% | 3 |
| Nov 2025 | 1.3K | 0.92% | 5 | 14.8K | 10.5% | 3 |
| Dec 2025 | 1K | 0.71% | 5 | 14.8K | 10.5% | 3 |
| Jan 2026 | 1.3K | 0.75% | 5 | 18.1K | 10.5% | 3 |
| Feb 2026 | 1.3K | 0.82% | 5 | 14.8K | 9.3% | 3 |
| Mar 2026 | 1.3K | 0.8% | 5 | 18.1K | 11.2% | 3 |
| Apr 2026 | 1.3K | 0.92% | 5 | 14.8K | 10.4% | 3 |
| May 2026 | 1K | 0.71% | 5 | 14.8K | 10.5% | 3 |
| Jun 2026 | 1.3K | 0.89% | 5 | 18.1K | 12.5% | 3 |
| Jul 2026 | 1K | 0.71% | 5 | 14.8K | 10.4% | 3 |
| Aug 2026 | 1K | 0.71% | 5 | 14.8K | 10.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aon’s and Brown & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aon**: Measured on the search term “aon broker”.
- **Brown & Brown**: Measured on the search term “brown and brown insurance”.

- [Aon profile](/demand/global-en/brands/aon)
- [Brown & Brown profile](/demand/global-en/brands/brown-brown)
- [All insurance brokers worldwide](/demand/global-en/categories/insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aon or Brown & Brown?

In August 2026, Brown & Brown had more branded searches than Aon among insurance brokers worldwide. Brown & Brown was estimated to have 14.8K branded searches compared to Aon’s 1K, and held a 10.5% Share of Search versus Aon’s 0.71%.

## Cite this page

Brandwave. "Aon vs Brown & Brown: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aon-vs-brown-brown

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aon-vs-brown-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.