---
title: "Antipodes vs Cetaphil: Which is searched more?"
description: "Which is more popular in search, Antipodes or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/antipodes-vs-cetaphil"
publisher: "Brandwave"
---

# Antipodes vs Cetaphil: Which is searched more?

Which is more popular in search, Antipodes or Cetaphil? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Antipodes and Cetaphil
- **Competitive set**: Skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Antipodes Share of Search**: 0.8%
- **Cetaphil Share of Search**: 8.8%

## Which is more popular in search, Antipodes or Cetaphil?

- In September 2026, Cetaphil had more branded searches than Antipodes among skincare brands worldwide. Cetaphil was estimated to have 1M branded searches compared to Antipodes’ 90.5K, and held an 8.8% Share of Search versus Antipodes’ 0.8%.
- Cetaphil was ahead of Antipodes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Antipodes’ estimated Share of Search among skincare brands worldwide moved from 0.93% to 0.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among skincare brands worldwide moved from 8.4% to 8.8%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Cetaphil overtook Neutrogena to rank 4th among skincare brands worldwide, with 8.8% estimated Share of Search.
- Estimated monthly branded searches for Antipodes worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Month by month

| Month | Antipodes estimated searches | Antipodes Share of Search | Antipodes rank | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 0.93% | 18 | 1M | 8.4% | 4 |
| Nov 2025 | 110K | 0.71% | 18 | 1.2M | 7.8% | 4 |
| Dec 2025 | 90.5K | 0.68% | 18 | 1M | 7.5% | 5 |
| Jan 2026 | 90.5K | 0.67% | 18 | 1.2M | 9% | 3 |
| Feb 2026 | 90.5K | 0.75% | 18 | 1M | 8.3% | 4 |
| Mar 2026 | 110K | 0.78% | 18 | 1.2M | 8.7% | 3 |
| Apr 2026 | 90.5K | 0.65% | 18 | 1.2M | 8.8% | 4 |
| May 2026 | 90.5K | 0.68% | 18 | 1M | 7.5% | 5 |
| Jun 2026 | 90.5K | 0.74% | 18 | 1M | 8.2% | 4 |
| Jul 2026 | 90.5K | 0.76% | 18 | 1M | 8.4% | 4 |
| Aug 2026 | 90.5K | 0.73% | 18 | 1M | 8.1% | 5 |
| Sep 2026 | 90.5K | 0.8% | 18 | 1M | 8.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Antipodes’ and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Antipodes**: Measured on the search term “antipodes”.
- **Cetaphil**: Measured on the search term “cetaphil”.

- [Antipodes profile](/demand/global-en/brands/antipodes)
- [Cetaphil profile](/demand/global-en/brands/cetaphil)
- [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Antipodes or Cetaphil?

In September 2026, Cetaphil had more branded searches than Antipodes among skincare brands worldwide. Cetaphil was estimated to have 1M branded searches compared to Antipodes’ 90.5K, and held an 8.8% Share of Search versus Antipodes’ 0.8%.

## Cite this page

Brandwave. "Antipodes vs Cetaphil: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/antipodes-vs-cetaphil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/antipodes-vs-cetaphil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.