--- title: "Antipodes vs CeraVe: Which is more popular?" description: "Is Antipodes or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/antipodes-vs-cerave" publisher: "Brandwave" --- # Antipodes vs CeraVe: Which is more popular? Is Antipodes or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Antipodes and CeraVe - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Oct 2026 - **Antipodes Share of Search**: 0.71% - **CeraVe Share of Search**: 13% ## Is Antipodes or CeraVe more popular in search? - In October 2026, CeraVe had more branded searches than Antipodes among skincare brands worldwide. CeraVe had about 2 million branded searches, while Antipodes had 110,000. CeraVe made up 13% of all skincare brand searches we track, and Antipodes accounted for 0.71%. - CeraVe was ahead of Antipodes in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Antipodes’ share of searches among skincare brands worldwide moved from 0.58% to 0.71%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending October 2026, CeraVe’s share of searches among skincare brands worldwide moved from 12.6% to 13%, and its estimated monthly branded searches moved from 2.4M to 2M. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CeraVe appeared in all five answers. Antipodes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in October 2026? - In October 2026, La Roche-Posay overtook CeraVe to rank 2nd among skincare brands worldwide, with 14.4% of the searches. - In October 2026, CeraVe lost share of searches among skincare brands worldwide, from 14% to 13%. ## How has branded search for Antipodes and CeraVe changed worldwide over the last 12 months? | Month | Antipodes estimated searches | Antipodes Share of Search | Antipodes rank | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 110K | 0.58% | 22 | 2.4M | 12.6% | 2 | | Dec 2025 | 90.5K | 0.55% | 22 | 2.4M | 14.5% | 1 | | Jan 2026 | 90.5K | 0.54% | 22 | 2.4M | 14.2% | 2 | | Feb 2026 | 90.5K | 0.6% | 22 | 2.3M | 15.5% | 1 | | Mar 2026 | 110K | 0.64% | 22 | 2.4M | 13.9% | 2 | | Apr 2026 | 90.5K | 0.54% | 22 | 2.4M | 13.9% | 2 | | May 2026 | 90.5K | 0.56% | 22 | 2.3M | 14.5% | 2 | | Jun 2026 | 90.5K | 0.61% | 21 | 2.3M | 15.4% | 1 | | Jul 2026 | 90.5K | 0.62% | 21 | 2.2M | 15.3% | 1 | | Aug 2026 | 90.5K | 0.6% | 21 | 2.3M | 15.1% | 1 | | Sep 2026 | 90.5K | 0.65% | 21 | 1.9M | 14% | 2 | | Oct 2026 | 110K | 0.71% | 21 | 2M | 13% | 3 | ## How are Antipodes’ and CeraVe’s branded searches counted? Brandwave collects information about searches that people make online using Antipodes’ and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Antipodes**: Measured on the search term “antipodes”. - **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure. - [Antipodes profile](/demand/global-en/brands/antipodes) - [CeraVe profile](/demand/global-en/brands/cerave) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Antipodes or CeraVe more popular in search? In October 2026, CeraVe had more branded searches than Antipodes among skincare brands worldwide. CeraVe had about 2 million branded searches, while Antipodes had 110,000. CeraVe made up 13% of all skincare brand searches we track, and Antipodes accounted for 0.71%. ## Cite this page Brandwave. "Antipodes vs CeraVe: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/antipodes-vs-cerave This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/antipodes-vs-cerave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.