--- title: "Antipodes vs Beauty of Joseon: Which is more popular?" description: "Is Antipodes or Beauty of Joseon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/antipodes-vs-beauty-of-joseon" publisher: "Brandwave" --- # Antipodes vs Beauty of Joseon: Which is more popular? Is Antipodes or Beauty of Joseon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Antipodes and Beauty of Joseon - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Oct 2026 - **Antipodes Share of Search**: 0.71% - **Beauty of Joseon Share of Search**: 4.3% ## Is Antipodes or Beauty of Joseon more popular in search? - In October 2026, Beauty of Joseon had more branded searches than Antipodes among skincare brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Antipodes had 110,000. Beauty of Joseon made up 4.3% of all skincare brand searches we track, and Antipodes accounted for 0.71%. - Beauty of Joseon was ahead of Antipodes in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Antipodes’ share of searches among skincare brands worldwide moved from 0.58% to 0.71%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among skincare brands worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 823K to 673K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Antipodes nor Beauty of Joseon showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in October 2026? - In October 2026, Beauty of Joseon lost share of searches among skincare brands worldwide, from 4.8% to 4.3%. ## How has branded search for Antipodes and Beauty of Joseon changed worldwide over the last 12 months? | Month | Antipodes estimated searches | Antipodes Share of Search | Antipodes rank | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 110K | 0.58% | 22 | 823K | 4.4% | 8 | | Dec 2025 | 90.5K | 0.55% | 22 | 673K | 4.1% | 9 | | Jan 2026 | 90.5K | 0.54% | 22 | 823K | 4.9% | 6 | | Feb 2026 | 90.5K | 0.6% | 22 | 673K | 4.5% | 6 | | Mar 2026 | 110K | 0.64% | 22 | 823K | 4.8% | 6 | | Apr 2026 | 90.5K | 0.54% | 22 | 823K | 4.9% | 6 | | May 2026 | 90.5K | 0.56% | 22 | 823K | 5.1% | 6 | | Jun 2026 | 90.5K | 0.61% | 21 | 823K | 5.6% | 6 | | Jul 2026 | 90.5K | 0.62% | 21 | 673K | 4.6% | 6 | | Aug 2026 | 90.5K | 0.6% | 21 | 673K | 4.4% | 6 | | Sep 2026 | 90.5K | 0.65% | 21 | 673K | 4.8% | 6 | | Oct 2026 | 110K | 0.71% | 21 | 673K | 4.3% | 6 | ## How are Antipodes’ and Beauty of Joseon’s branded searches counted? Brandwave collects information about searches that people make online using Antipodes’ and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Antipodes**: Measured on the search term “antipodes”. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon” and “beautyofjoseon”, summed into one figure. - [Antipodes profile](/demand/global-en/brands/antipodes) - [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Antipodes or Beauty of Joseon more popular in search? In October 2026, Beauty of Joseon had more branded searches than Antipodes among skincare brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Antipodes had 110,000. Beauty of Joseon made up 4.3% of all skincare brand searches we track, and Antipodes accounted for 0.71%. ## Cite this page Brandwave. "Antipodes vs Beauty of Joseon: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/antipodes-vs-beauty-of-joseon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/antipodes-vs-beauty-of-joseon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.