--- title: "Anti-Hero vs Baker: Which is searched more?" description: "Is Anti-Hero or Baker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skateboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/anti-hero-vs-baker" publisher: "Brandwave" --- # Anti-Hero vs Baker: Which is searched more? Is Anti-Hero or Baker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skateboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anti-Hero and Baker - **Competitive set**: Skateboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Anti-Hero Share of Search**: 7.3% - **Baker Share of Search**: 15.8% ## Is Anti-Hero or Baker more popular in search? - In September 2026, Baker had more branded searches than Anti-Hero among skateboard brands worldwide. Baker had about 22,200 branded searches, while Anti-Hero had 10,200. Baker made up 15.8% of all skateboard brand searches we track, and Anti-Hero accounted for 7.3%. - Baker was ahead of Anti-Hero in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anti-Hero’s share of searches among skateboard brands worldwide moved from 6.9% to 7.3%, and its estimated monthly branded searches moved from 17.5K to 10.2K. - Across the 12 months ending September 2026, Baker’s share of searches among skateboard brands worldwide moved from 19.5% to 15.8%, and its estimated monthly branded searches moved from 49.5K to 22.2K. ## Top skateboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Anti-Hero and Baker were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baker was listed before Anti-Hero in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Powell Peralta | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Santa Cruz | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Baker | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Girl | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Anti-Hero | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mini Logo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Enjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Almost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skateboard brands - Asked ChatGPT "Which skateboard brand should I buy?": 1. Powell Peralta, 2. Santa Cruz, 3. Mini Logo - Asked ChatGPT "What are the best skateboard brands?": 1. Powell Peralta, 2. Santa Cruz, 3. Baker, 4. Anti-Hero, 5. Girl, 6. Mini Logo - Asked ChatGPT "What's the best skateboard brand for a beginner skater?": 1. Santa Cruz, 2. Powell Peralta - Searched Google, AI Overview "skateboard brands": 1. Baker, 2. Powell Peralta, 3. Santa Cruz, 4. Girl, 5. Anti-Hero - Searched Google, AI Overview "skateboard for beginners": named none of the brands we track Not named in any answer: Enjoi and Almost. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for skateboard brands worldwide in September 2026? - In September 2026, Baker lost share of searches among skateboard brands worldwide, from 17% to 15.8%. - Anti-Hero’s share of searches among skateboard brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.3% in September 2026. ## Month by month | Month | Anti-Hero estimated searches | Anti-Hero Share of Search | Anti-Hero rank | Baker estimated searches | Baker Share of Search | Baker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.5K | 6.9% | 5 | 49.5K | 19.5% | 2 | | Nov 2025 | 18.7K | 8.7% | 4 | 40.5K | 18.9% | 2 | | Dec 2025 | 12.5K | 6.3% | 5 | 33.1K | 16.8% | 3 | | Jan 2026 | 12.5K | 7.4% | 5 | 27.1K | 16.1% | 3 | | Feb 2026 | 11K | 6.9% | 6 | 27.1K | 17% | 2 | | Mar 2026 | 13.5K | 7.1% | 6 | 33.1K | 17.3% | 3 | | Apr 2026 | 12.5K | 6.1% | 6 | 33.1K | 16.2% | 3 | | May 2026 | 12.5K | 6.6% | 6 | 33.1K | 17.4% | 3 | | Jun 2026 | 10.2K | 6.4% | 6 | 27.1K | 17.1% | 3 | | Jul 2026 | 10.2K | 6.8% | 6 | 27.1K | 18.1% | 3 | | Aug 2026 | 11K | 6.9% | 6 | 27.1K | 17% | 3 | | Sep 2026 | 10.2K | 7.3% | 6 | 22.2K | 15.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Anti-Hero’s and Baker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anti-Hero**: Measured on the search terms “anti hero skateboards” and “antihero skateboards”, summed into one figure. - **Baker**: Measured on the search term “baker skateboards”. - [Anti-Hero profile](/demand/global-en/brands/anti-hero) - [Baker profile](/demand/global-en/brands/baker) - [All skateboard brands worldwide](/demand/global-en/categories/skateboard-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anti-Hero or Baker more popular in search? In September 2026, Baker had more branded searches than Anti-Hero among skateboard brands worldwide. Baker had about 22,200 branded searches, while Anti-Hero had 10,200. Baker made up 15.8% of all skateboard brand searches we track, and Anti-Hero accounted for 7.3%. ## Cite this page Brandwave. "Anti-Hero vs Baker: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/anti-hero-vs-baker This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anti-hero-vs-baker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.