--- title: "AnswerThePublic vs Serpstat: Which is searched more?" description: "Is AnswerThePublic or Serpstat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/answerthepublic-vs-serpstat" publisher: "Brandwave" --- # AnswerThePublic vs Serpstat: Which is searched more? Is AnswerThePublic or Serpstat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AnswerThePublic and Serpstat - **Competitive set**: SEO tools - **Market**: Global - **Month measured**: Sep 2026 - **AnswerThePublic Share of Search**: 6% - **Serpstat Share of Search**: 0.29% ## Is AnswerThePublic or Serpstat more popular in search? - In September 2026, AnswerThePublic had more branded searches than Serpstat among SEO tools worldwide. AnswerThePublic had about 110,000 branded searches, while Serpstat had 5,410. AnswerThePublic made up 6% of all SEO tool searches we track, and Serpstat accounted for 0.29%. - AnswerThePublic was ahead of Serpstat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AnswerThePublic’s share of searches among SEO tools worldwide moved from 7.4% to 6%, and its estimated monthly branded searches moved from 165K to 110K. - Across the 12 months ending September 2026, Serpstat’s share of searches among SEO tools worldwide moved from 0.44% to 0.29%, and its estimated monthly branded searches moved from 9.9K to 5.4K. ## Top SEO tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AnswerThePublic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Serpstat did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Screaming Frog | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SE Ranking | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Keyword Planner | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | AnswerThePublic | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Moz Pro | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mangools | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Ubersuggest | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Serpstat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO tools - Asked ChatGPT "Which SEO tool should I use?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. Screaming Frog - Asked ChatGPT "What are the best SEO tools?": 1. Semrush, 2. Ahrefs, 3. Screaming Frog, 4. SE Ranking, 5. Moz Pro - Asked ChatGPT "What's the best SEO tool for search marketing?": 1. Semrush, 2. Ahrefs, 3. Screaming Frog, 4. Moz Pro - Searched Google, AI Overview "seo tools": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. Screaming Frog, 5. Mangools, 6. AnswerThePublic, 7. Google Keyword Planner - Searched Google, AI Overview "keyword research tool": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest Not named in any answer: Serpstat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SEO tools worldwide in September 2026? - In September 2026, AnswerThePublic lost share of searches among SEO tools worldwide, from 7.8% to 6%. - Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026. ## Month by month | Month | AnswerThePublic estimated searches | AnswerThePublic Share of Search | AnswerThePublic rank | Serpstat estimated searches | Serpstat Share of Search | Serpstat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 7.4% | 5 | 9.9K | 0.44% | 8 | | Nov 2025 | 201K | 9.4% | 5 | 9.9K | 0.46% | 8 | | Dec 2025 | 165K | 9.7% | 5 | 6.6K | 0.39% | 8 | | Jan 2026 | 201K | 10.3% | 5 | 8.1K | 0.42% | 8 | | Feb 2026 | 201K | 10.5% | 5 | 8.1K | 0.42% | 8 | | Mar 2026 | 165K | 6% | 5 | 9.9K | 0.36% | 8 | | Apr 2026 | 201K | 9.3% | 5 | 8.1K | 0.38% | 8 | | May 2026 | 165K | 8.4% | 5 | 8.1K | 0.42% | 8 | | Jun 2026 | 165K | 9% | 5 | 6.6K | 0.36% | 8 | | Jul 2026 | 135K | 7.5% | 5 | 5.4K | 0.3% | 8 | | Aug 2026 | 135K | 7.8% | 5 | 5.4K | 0.31% | 8 | | Sep 2026 | 110K | 6% | 5 | 5.4K | 0.29% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using AnswerThePublic’s and Serpstat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AnswerThePublic**: Measured on the search term “answerthepublic”. - **Serpstat**: Measured on the search terms “serpstat” and “serpstat seo”, summed into one figure. - [AnswerThePublic profile](/demand/global-en/brands/answerthepublic) - [Serpstat profile](/demand/global-en/brands/serpstat) - [All SEO tools worldwide](/demand/global-en/categories/seo-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AnswerThePublic or Serpstat more popular in search? In September 2026, AnswerThePublic had more branded searches than Serpstat among SEO tools worldwide. AnswerThePublic had about 110,000 branded searches, while Serpstat had 5,410. AnswerThePublic made up 6% of all SEO tool searches we track, and Serpstat accounted for 0.29%. ## Cite this page Brandwave. "AnswerThePublic vs Serpstat: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/answerthepublic-vs-serpstat This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/answerthepublic-vs-serpstat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.