--- title: "Anrok vs Vertex: Which is searched more?" description: "Is Anrok or Vertex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tax compliance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/anrok-vs-vertex" publisher: "Brandwave" --- # Anrok vs Vertex: Which is searched more? Is Anrok or Vertex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tax compliance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anrok and Vertex - **Competitive set**: Tax compliance platforms - **Market**: Global - **Month measured**: Sep 2026 - **Anrok Share of Search**: 3.2% - **Vertex Share of Search**: 0.94% ## Is Anrok or Vertex more popular in search? - In September 2026, Anrok had more branded searches than Vertex among tax compliance platforms worldwide. Anrok had about 5,400 branded searches, while Vertex had 1,600. Anrok made up 3.2% of all tax compliance platform searches we track, and Vertex accounted for 0.94%. - Anrok was ahead of Vertex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anrok’s share of searches among tax compliance platforms worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Vertex’s share of searches among tax compliance platforms worldwide moved from 1.1% to 0.94%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top tax compliance platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Anrok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vertex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vertex was listed before Anrok in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Avalara | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TaxJar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Stripe Tax | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vertex | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Anrok | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Sovos | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Quaderno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Taxify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tax compliance platforms - Asked ChatGPT "Which tax compliance platform should I use?": 1. TaxJar, 2. Avalara, 3. Stripe Tax, 4. Anrok - Asked ChatGPT "What are the best tax compliance platforms?": 1. Avalara, 2. Vertex, 3. Sovos, 4. Anrok, 5. TaxJar, 6. Stripe Tax - Asked ChatGPT "What's the best tax compliance platform for sales tax filing?": 1. Avalara, 2. TaxJar, 3. Vertex, 4. Anrok, 5. Sovos - Searched Google, AI Overview "tax filing software": named none of the brands we track - Searched Google, AI Overview "automated sales tax": 1. Stripe Tax, 2. Avalara Not named in any answer: Quaderno and Taxify. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tax compliance platforms worldwide in September 2026? - In September 2026, Anrok rose from 6th to 5th among tax compliance platforms worldwide. - Estimated monthly branded searches for Vertex worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Anrok estimated searches | Anrok Share of Search | Anrok rank | Vertex estimated searches | Vertex Share of Search | Vertex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.1% | 6 | 1.9K | 1.1% | 8 | | Nov 2025 | 3.6K | 2.2% | 6 | 1.6K | 0.99% | 8 | | Dec 2025 | 3.6K | 2.4% | 6 | 1.6K | 1.1% | 8 | | Jan 2026 | 12.1K | 6.5% | 4 | 1.9K | 1% | 8 | | Feb 2026 | 4.4K | 3% | 5 | 1.6K | 1.1% | 8 | | Mar 2026 | 5.4K | 3.4% | 6 | 1.9K | 1.2% | 8 | | Apr 2026 | 5.4K | 3.5% | 6 | 1.9K | 1.2% | 8 | | May 2026 | 5.4K | 3.5% | 6 | 1.6K | 1% | 8 | | Jun 2026 | 4.4K | 2.8% | 6 | 1.6K | 1% | 8 | | Jul 2026 | 4.4K | 2.8% | 6 | 1.6K | 1% | 8 | | Aug 2026 | 5.4K | 3.5% | 6 | 1.6K | 1% | 8 | | Sep 2026 | 5.4K | 3.2% | 5 | 1.6K | 0.94% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Anrok’s and Vertex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anrok**: Measured on the search term “anrok”. - **Vertex**: Measured on the search term “vertex tax”. - [Anrok profile](/demand/global-en/brands/anrok) - [Vertex profile](/demand/global-en/brands/vertex) - [All tax compliance platforms worldwide](/demand/global-en/categories/tax-compliance-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anrok or Vertex more popular in search? In September 2026, Anrok had more branded searches than Vertex among tax compliance platforms worldwide. Anrok had about 5,400 branded searches, while Vertex had 1,600. Anrok made up 3.2% of all tax compliance platform searches we track, and Vertex accounted for 0.94%. ## Cite this page Brandwave. "Anrok vs Vertex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/anrok-vs-vertex This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anrok-vs-vertex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.