--- title: "Ankarsrum vs Kenwood: Which is searched more?" description: "Is Ankarsrum or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ankarsrum-vs-kenwood" publisher: "Brandwave" --- # Ankarsrum vs Kenwood: Which is searched more? Is Ankarsrum or Kenwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ankarsrum and Kenwood - **Competitive set**: Stand mixer brands - **Market**: Global - **Month measured**: Sep 2026 - **Ankarsrum Share of Search**: 1.7% - **Kenwood Share of Search**: 13.3% ## Is Ankarsrum or Kenwood more popular in search? - In September 2026, Kenwood had more branded searches than Ankarsrum among stand mixer brands worldwide. Kenwood had about 394,000 branded searches, while Ankarsrum had 49,500. Kenwood made up 13.3% of all stand mixer brand searches we track, and Ankarsrum accounted for 1.7%. - Kenwood was ahead of Ankarsrum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ankarsrum’s share of searches among stand mixer brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Kenwood’s share of searches among stand mixer brands worldwide moved from 15% to 13.3%, and its estimated monthly branded searches moved from 557K to 394K. ## Top stand mixer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ankarsrum appeared in all five answers. Kenwood did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KitchenAid | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cuisinart | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ankarsrum | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunbeam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stand mixer brands - Asked ChatGPT "Which stand mixer brand should I buy?": 1. KitchenAid, 2. Cuisinart, 3. Bosch, 4. Ankarsrum - Asked ChatGPT "What are the best stand mixer brands?": 1. KitchenAid, 2. Cuisinart, 3. Bosch, 4. Ankarsrum - Asked ChatGPT "What's the best stand mixer brand for baking?": 1. KitchenAid, 2. Bosch, 3. Ankarsrum, 4. Cuisinart - Searched Google, AI Overview "best stand mixer": 1. KitchenAid, 2. Ankarsrum - Searched Google, AI Overview "stand mixer for baking": 1. KitchenAid, 2. Cuisinart, 3. Ankarsrum Not named in any answer: Smeg, Kenwood, Breville and Sunbeam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stand mixer brands worldwide in September 2026? - In September 2026, Kenwood lost share of searches among stand mixer brands worldwide, from 14.2% to 13.3%. - Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Ankarsrum estimated searches | Ankarsrum Share of Search | Ankarsrum rank | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.6% | 7 | 557K | 15% | 3 | | Nov 2025 | 110K | 2% | 6 | 678K | 12.5% | 3 | | Dec 2025 | 90.5K | 1.7% | 7 | 584K | 10.9% | 3 | | Jan 2026 | 60.5K | 1.6% | 7 | 476K | 12.3% | 3 | | Feb 2026 | 49.5K | 1.6% | 7 | 467K | 14.7% | 3 | | Mar 2026 | 49.5K | 1.5% | 7 | 566K | 16.7% | 3 | | Apr 2026 | 74K | 2.4% | 7 | 478K | 15.4% | 3 | | May 2026 | 49.5K | 1.7% | 7 | 455K | 15.6% | 3 | | Jun 2026 | 40.5K | 1.6% | 7 | 394K | 15.6% | 3 | | Jul 2026 | 40.5K | 1.5% | 7 | 394K | 14.3% | 3 | | Aug 2026 | 49.5K | 1.8% | 7 | 394K | 14.2% | 3 | | Sep 2026 | 49.5K | 1.7% | 7 | 394K | 13.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ankarsrum’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ankarsrum**: Measured on the search term “ankarsrum”. - **Kenwood**: Measured on the search terms “kenwood”, “kenwood foodprocessor”, “kenwood mixer” and “kenwood truck”, summed into one figure. - [Ankarsrum profile](/demand/global-en/brands/ankarsrum) - [Kenwood profile](/demand/global-en/brands/kenwood) - [All stand mixer brands worldwide](/demand/global-en/categories/stand-mixer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ankarsrum or Kenwood more popular in search? In September 2026, Kenwood had more branded searches than Ankarsrum among stand mixer brands worldwide. Kenwood had about 394,000 branded searches, while Ankarsrum had 49,500. Kenwood made up 13.3% of all stand mixer brand searches we track, and Ankarsrum accounted for 1.7%. ## Cite this page Brandwave. "Ankarsrum vs Kenwood: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ankarsrum-vs-kenwood This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ankarsrum-vs-kenwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.