---
title: "Ankarsrum vs Instant: Which is searched more?"
description: "Which is more popular in search, Ankarsrum or Instant? Compare estimated monthly branded-search demand and Share of Search inside the Sous vide brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ankarsrum-vs-instant-appliances"
publisher: "Brandwave"
---

# Ankarsrum vs Instant: Which is searched more?

Which is more popular in search, Ankarsrum or Instant? Compare estimated monthly branded-search demand and Share of Search inside the Sous vide brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ankarsrum and Instant
- **Competitive set**: Sous vide brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ankarsrum Share of Search**: 3.3%
- **Instant Share of Search**: 38%

## Which is more popular in search, Ankarsrum or Instant?

- In August 2026, Instant had more branded searches than Ankarsrum among sous vide brands worldwide. Instant was estimated to have 564K branded searches compared to Ankarsrum’s 49.5K, and held a 38% Share of Search versus Ankarsrum’s 3.3%.
- Instant was ahead of Ankarsrum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ankarsrum’s estimated Share of Search among sous vide brands worldwide moved from 4.1% to 3.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide moved from 38.6% to 38%, and its estimated monthly branded searches moved from 566K to 564K.

## How did search popularity change for sous vide brands worldwide in August 2026?

- In August 2026, Instant gained estimated Share of Search among sous vide brands worldwide, from 33.6% to 38%.
- Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | Ankarsrum estimated searches | Ankarsrum Share of Search | Ankarsrum rank | Instant estimated searches | Instant Share of Search | Instant rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 4.1% | 3 | 566K | 38.6% | 2 |
| Nov 2025 | 110K | 4.7% | 3 | 844K | 36% | 2 |
| Dec 2025 | 90.5K | 4.2% | 3 | 691K | 32% | 2 |
| Jan 2026 | 60.5K | 3.3% | 3 | 691K | 37.7% | 2 |
| Feb 2026 | 49.5K | 3.8% | 3 | 462K | 35.8% | 2 |
| Mar 2026 | 49.5K | 3.5% | 3 | 562K | 40.1% | 2 |
| Apr 2026 | 74K | 5.6% | 3 | 462K | 34.8% | 2 |
| May 2026 | 49.5K | 3.8% | 3 | 462K | 35.4% | 2 |
| Jun 2026 | 40.5K | 3.1% | 3 | 462K | 35.5% | 2 |
| Jul 2026 | 40.5K | 2.9% | 3 | 462K | 33.6% | 2 |
| Aug 2026 | 49.5K | 3.3% | 3 | 564K | 38% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ankarsrum’s and Instant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ankarsrum**: Measured on the search term “ankarsrum”.
- **Instant**: Measured on the search terms “air fryer instant”, “instant air fryer”, “instant pot”, “instant vortex” and “instantpot com”, summed into one figure.

- [Ankarsrum profile](/demand/global-en/brands/ankarsrum)
- [Instant profile](/demand/global-en/brands/instant-appliances)
- [All sous vide brands worldwide](/demand/global-en/categories/sous-vide-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ankarsrum or Instant?

In August 2026, Instant had more branded searches than Ankarsrum among sous vide brands worldwide. Instant was estimated to have 564K branded searches compared to Ankarsrum’s 49.5K, and held a 38% Share of Search versus Ankarsrum’s 3.3%.

## Cite this page

Brandwave. "Ankarsrum vs Instant: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ankarsrum-vs-instant-appliances

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ankarsrum-vs-instant-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.