---
title: "Animal Kingdoms vs Kmart NZ: Which is searched more?"
description: "Which is more popular in search, Animal Kingdoms or Kmart NZ? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/animal-kingdoms-vs-kmart-nz"
publisher: "Brandwave"
---

# Animal Kingdoms vs Kmart NZ: Which is searched more?

Which is more popular in search, Animal Kingdoms or Kmart NZ? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Animal Kingdoms and Kmart NZ
- **Competitive set**: Toy retailers
- **Market**: Global
- **Month measured**: Sep 2026
- **Animal Kingdoms Share of Search**: 8.7%
- **Kmart NZ Share of Search**: 67.7%

## Which is more popular in search, Animal Kingdoms or Kmart NZ?

- In September 2026, Kmart NZ had more branded searches than Animal Kingdoms among toy retailers worldwide. Kmart NZ was estimated to have 5.2M branded searches compared to Animal Kingdoms’ 673K, and held a 67.7% Share of Search versus Animal Kingdoms’ 8.7%.
- Kmart NZ was ahead of Animal Kingdoms in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Animal Kingdoms’ estimated Share of Search among toy retailers worldwide moved from 6.6% to 8.7%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Kmart NZ’s estimated Share of Search among toy retailers worldwide moved from 60.9% to 67.7%, and its estimated monthly branded searches moved from 7.6M to 5.2M.

## How did search popularity change for toy retailers worldwide in September 2026?

- In September 2026, Kmart NZ lost estimated Share of Search among toy retailers worldwide, from 70.6% to 67.7%.
- Animal Kingdoms’ estimated Share of Search among toy retailers worldwide has lost ground for 3 months in a row, from 10.4% to 8.7% in September 2026.

## Month by month

| Month | Animal Kingdoms estimated searches | Animal Kingdoms Share of Search | Animal Kingdoms rank | Kmart NZ estimated searches | Kmart NZ Share of Search | Kmart NZ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 6.6% | 3 | 7.6M | 60.9% | 1 |
| Nov 2025 | 823K | 6.5% | 3 | 7.7M | 61% | 1 |
| Dec 2025 | 823K | 5.8% | 3 | 9.3M | 65.5% | 1 |
| Jan 2026 | 1M | 8.8% | 3 | 7.6M | 67.1% | 1 |
| Feb 2026 | 2.7M | 24.4% | 2 | 6.3M | 55.7% | 1 |
| Mar 2026 | 2.2M | 20.8% | 2 | 6.3M | 58.4% | 1 |
| Apr 2026 | 1.5M | 15% | 3 | 6.3M | 62.7% | 1 |
| May 2026 | 1M | 11% | 3 | 6.3M | 69% | 1 |
| Jun 2026 | 823K | 10.4% | 3 | 5.2M | 66.4% | 1 |
| Jul 2026 | 823K | 9.2% | 3 | 6.3M | 70.4% | 1 |
| Aug 2026 | 823K | 9.1% | 3 | 6.4M | 70.6% | 1 |
| Sep 2026 | 673K | 8.7% | 3 | 5.2M | 67.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Animal Kingdoms’ and Kmart NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Animal Kingdoms**: Measured on the search term “animal kingdoms”.
- **Kmart NZ**: Measured on the search terms “kmart” and “kmart nz”, summed into one figure.

- [Animal Kingdoms profile](/demand/global-en/brands/animal-kingdoms)
- [Kmart NZ profile](/demand/global-en/brands/kmart-nz)
- [All toy retailers worldwide](/demand/global-en/categories/toy-retailers): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Animal Kingdoms or Kmart NZ?

In September 2026, Kmart NZ had more branded searches than Animal Kingdoms among toy retailers worldwide. Kmart NZ was estimated to have 5.2M branded searches compared to Animal Kingdoms’ 673K, and held a 67.7% Share of Search versus Animal Kingdoms’ 8.7%.

## Cite this page

Brandwave. "Animal Kingdoms vs Kmart NZ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/animal-kingdoms-vs-kmart-nz

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/animal-kingdoms-vs-kmart-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.