---
title: "Anglepoise vs Xiaomi: Which is more popular by branded search?"
description: "Which is more popular in search, Anglepoise or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Desk lamp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/anglepoise-vs-xiaomi"
publisher: "Brandwave"
---

# Anglepoise vs Xiaomi: Which is more popular by branded search?

Which is more popular in search, Anglepoise or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Desk lamp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Anglepoise and Xiaomi
- **Competitive set**: Desk lamp brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Anglepoise Share of Search**: 0.07%
- **Xiaomi Share of Search**: 45.4%

## Which is more popular in search, Anglepoise or Xiaomi?

- In August 2026, Xiaomi had more branded searches than Anglepoise among desk lamp brands worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Anglepoise’s 9.9K, and held a 45.4% Share of Search versus Anglepoise’s 0.07%.
- Xiaomi was ahead of Anglepoise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anglepoise’s estimated Share of Search among desk lamp brands worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide moved from 50.3% to 45.4%, and its estimated monthly branded searches moved from 7.5M to 6.1M.

## How did search popularity change for desk lamp brands worldwide in August 2026?

- In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%.
- In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%.
- Estimated monthly branded searches for Anglepoise worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

## Month by month

| Month | Anglepoise estimated searches | Anglepoise Share of Search | Anglepoise rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.1% | 5 | 7.5M | 50.3% | 1 |
| Nov 2025 | 14.8K | 0.1% | 5 | 7.5M | 49.7% | 1 |
| Dec 2025 | 12.1K | 0.08% | 5 | 7.5M | 49.3% | 1 |
| Jan 2026 | 14.8K | 0.09% | 5 | 7.5M | 46.1% | 2 |
| Feb 2026 | 12.1K | 0.09% | 5 | 6.1M | 45.8% | 2 |
| Mar 2026 | 12.1K | 0.08% | 5 | 7.5M | 46.5% | 2 |
| Apr 2026 | 9.9K | 0.07% | 5 | 6.1M | 41.7% | 2 |
| May 2026 | 9.9K | 0.07% | 5 | 6.1M | 41.8% | 2 |
| Jun 2026 | 8.1K | 0.06% | 5 | 6.1M | 46% | 2 |
| Jul 2026 | 8.1K | 0.07% | 5 | 6.1M | 49.7% | 1 |
| Aug 2026 | 9.9K | 0.07% | 5 | 6.1M | 45.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Anglepoise’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Anglepoise**: Measured on the search term “anglepoise lamp”.
- **Xiaomi**: Measured on the search term “xiaomi”.

- [Anglepoise profile](/demand/global-en/brands/anglepoise)
- [Xiaomi profile](/demand/global-en/brands/xiaomi)
- [All desk lamp brands worldwide](/demand/global-en/categories/desk-lamp-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Anglepoise or Xiaomi?

In August 2026, Xiaomi had more branded searches than Anglepoise among desk lamp brands worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Anglepoise’s 9.9K, and held a 45.4% Share of Search versus Anglepoise’s 0.07%.

## Cite this page

Brandwave. "Anglepoise vs Xiaomi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/anglepoise-vs-xiaomi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anglepoise-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.