--- title: "AngelList vs Carta: Which is searched more?" description: "Is AngelList or Carta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap table management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/angellist-vs-carta" publisher: "Brandwave" --- # AngelList vs Carta: Which is searched more? Is AngelList or Carta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap table management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AngelList and Carta - **Competitive set**: Cap table management platforms - **Market**: Global - **Month measured**: Sep 2026 - **AngelList Share of Search**: 61.9% - **Carta Share of Search**: 1.1% ## Is AngelList or Carta more popular in search? - In September 2026, AngelList had more branded searches than Carta among cap table management platforms worldwide. AngelList had about 74,000 branded searches, while Carta had 1,300. AngelList made up 61.9% of all cap table management platform searches we track, and Carta accounted for 1.1%. - AngelList was ahead of Carta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AngelList’s share of searches among cap table management platforms worldwide moved from 68.1% to 61.9%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Carta’s share of searches among cap table management platforms worldwide moved from 0.44% to 1.1%, and its estimated monthly branded searches moved from 590 to 1.3K. ## Top cap table management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carta appeared in all five answers. AngelList was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carta was listed before AngelList in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ledgy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Eqvista | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shareworks | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pulley | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | AngelList | 6th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about cap table management platforms - Asked ChatGPT "Which cap table management platform should I use?": 1. Carta, 2. Ledgy, 3. Shareworks, 4. Eqvista, 5. Pulley, 6. AngelList - Asked ChatGPT "What are the best cap table management platforms?": 1. Carta, 2. Ledgy, 3. Shareworks, 4. Eqvista, 5. Pulley, 6. AngelList - Asked ChatGPT "What's the best cap table management platform for a growing startup?": 1. Carta, 2. Ledgy, 3. Shareworks, 4. Eqvista, 5. Pulley, 6. AngelList - Searched Google, AI Overview "cap table management": 1. Carta, 2. Ledgy, 3. Pulley - Searched Google, AI Overview "cap table software": 1. Carta, 2. Eqvista, 3. Pulley, 4. Ledgy, 5. Shareworks Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cap table management platforms worldwide in September 2026? - In September 2026, AngelList gained share of searches among cap table management platforms worldwide, from 54.1% to 61.9%. - Estimated monthly branded searches for Carta worldwide rose 120.3% over 12 measured months, from 590 to 1.3K in September 2026. ## Month by month | Month | AngelList estimated searches | AngelList Share of Search | AngelList rank | Carta estimated searches | Carta Share of Search | Carta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 68.1% | 1 | 590 | 0.44% | 5 | | Nov 2025 | 90.5K | 68.2% | 1 | 590 | 0.44% | 5 | | Dec 2025 | 90.5K | 68.4% | 1 | 480 | 0.36% | 5 | | Jan 2026 | 110K | 68.2% | 1 | 590 | 0.37% | 5 | | Feb 2026 | 90.5K | 63.7% | 1 | 1K | 0.7% | 5 | | Mar 2026 | 90.5K | 62.7% | 1 | 880 | 0.61% | 5 | | Apr 2026 | 90.5K | 63.4% | 1 | 1.6K | 1.1% | 5 | | May 2026 | 74K | 62.8% | 1 | 1K | 0.85% | 5 | | Jun 2026 | 74K | 58.8% | 1 | 1.3K | 1% | 5 | | Jul 2026 | 60.5K | 57.9% | 1 | 880 | 0.84% | 5 | | Aug 2026 | 60.5K | 54.1% | 1 | 1K | 0.89% | 5 | | Sep 2026 | 74K | 61.9% | 1 | 1.3K | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using AngelList’s and Carta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AngelList**: Measured on the search term “angellist”. - **Carta**: Measured on the search term “carta cap table”. - [AngelList profile](/demand/global-en/brands/angellist) - [Carta profile](/demand/global-en/brands/carta) - [All cap table management platforms worldwide](/demand/global-en/categories/cap-table-management-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AngelList or Carta more popular in search? In September 2026, AngelList had more branded searches than Carta among cap table management platforms worldwide. AngelList had about 74,000 branded searches, while Carta had 1,300. AngelList made up 61.9% of all cap table management platform searches we track, and Carta accounted for 1.1%. ## Cite this page Brandwave. "AngelList vs Carta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/angellist-vs-carta This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/angellist-vs-carta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.