--- title: "Anchorage Digital vs BitGo: Which is more popular by branded search?" description: "Which is more popular in search, Anchorage Digital or BitGo? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset custody platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/anchorage-digital-vs-bitgo" publisher: "Brandwave" --- # Anchorage Digital vs BitGo: Which is more popular by branded search? Which is more popular in search, Anchorage Digital or BitGo? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset custody platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anchorage Digital and BitGo - **Competitive set**: Digital asset custody platforms - **Market**: Global - **Month measured**: Aug 2026 - **Anchorage Digital Share of Search**: 5.6% - **BitGo Share of Search**: 18.6% ## Which is more popular in search, Anchorage Digital or BitGo? - In August 2026, BitGo had more branded searches than Anchorage Digital among digital asset custody platforms worldwide. BitGo was estimated to have 27.1K branded searches compared to Anchorage Digital’s 8.1K, and held an 18.6% Share of Search versus Anchorage Digital’s 5.6%. - BitGo was ahead of Anchorage Digital in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Anchorage Digital’s estimated Share of Search among digital asset custody platforms worldwide moved from 22.1% to 5.6%, and its estimated monthly branded searches moved from 40.5K to 8.1K. - Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide moved from 22.1% to 18.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## How did search popularity change for digital asset custody platforms worldwide in August 2026? - In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 17.9% to 18.6%. - In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 6.5% to 5.6%. ## Month by month | Month | Anchorage Digital estimated searches | Anchorage Digital Share of Search | Anchorage Digital rank | BitGo estimated searches | BitGo Share of Search | BitGo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 22.1% | 2 | 40.5K | 22.1% | 3 | | Nov 2025 | 9.9K | 7.4% | 4 | 27.1K | 20.1% | 2 | | Dec 2025 | 9.9K | 8.5% | 4 | 22.2K | 19.1% | 2 | | Jan 2026 | 12.1K | 5.1% | 4 | 110K | 46.6% | 1 | | Feb 2026 | 12.1K | 8.5% | 4 | 33.1K | 23.2% | 2 | | Mar 2026 | 12.1K | 8.9% | 4 | 27.1K | 19.8% | 2 | | Apr 2026 | 9.9K | 7.6% | 4 | 27.1K | 20.8% | 2 | | May 2026 | 9.9K | 7.9% | 4 | 22.2K | 17.7% | 2 | | Jun 2026 | 9.9K | 8.4% | 4 | 27.1K | 23.1% | 2 | | Jul 2026 | 8.1K | 6.5% | 4 | 22.2K | 17.9% | 2 | | Aug 2026 | 8.1K | 5.6% | 4 | 27.1K | 18.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Anchorage Digital’s and BitGo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anchorage Digital**: Measured on the search term “anchorage digital”. - **BitGo**: Measured on the search term “bitgo”. - [Anchorage Digital profile](/demand/global-en/brands/anchorage-digital) - [BitGo profile](/demand/global-en/brands/bitgo) - [All digital asset custody platforms worldwide](/demand/global-en/categories/digital-asset-custody-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anchorage Digital or BitGo? In August 2026, BitGo had more branded searches than Anchorage Digital among digital asset custody platforms worldwide. BitGo was estimated to have 27.1K branded searches compared to Anchorage Digital’s 8.1K, and held an 18.6% Share of Search versus Anchorage Digital’s 5.6%. ## Cite this page Brandwave. "Anchorage Digital vs BitGo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/anchorage-digital-vs-bitgo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anchorage-digital-vs-bitgo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.