--- title: "Anchor vs Sargento: Which is searched more?" description: "Is Anchor or Sargento more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/anchor-vs-sargento" publisher: "Brandwave" --- # Anchor vs Sargento: Which is searched more? Is Anchor or Sargento more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anchor and Sargento - **Competitive set**: Cheese brands - **Market**: Global - **Month measured**: Sep 2026 - **Anchor Share of Search**: 0.92% - **Sargento Share of Search**: 31.3% ## Is Anchor or Sargento more popular in search? - In September 2026, Sargento had more branded searches than Anchor among cheese brands worldwide. Sargento had about 122,000 branded searches, while Anchor had 3,600. Sargento made up 31.3% of all cheese brand searches we track, and Anchor accounted for 0.92%. - Sargento was ahead of Anchor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anchor’s share of searches among cheese brands worldwide moved from 1.3% to 0.92%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide moved from 25.8% to 31.3%, and its estimated monthly branded searches moved from 72.6K to 122K. ## Top cheese brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sargento was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anchor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tillamook | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cabot Creamery | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sargento | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kerrygold | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Philadelphia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cathedral City | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bega | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anchor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mainland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cheese brands - Asked ChatGPT "Which cheese brand should I buy?": 1. Tillamook, 2. Cabot Creamery, 3. Kerrygold - Asked ChatGPT "What are the best cheese brands?": 1. Cabot Creamery, 2. Tillamook, 3. Kerrygold, 4. Sargento - Asked ChatGPT "What's the best cheese brand for everyday cooking?": 1. Tillamook, 2. Sargento, 3. Cabot Creamery - Searched Google, AI Overview "cheese brands": 1. Sargento, 2. Tillamook, 3. Cabot Creamery - Searched Google, AI Overview "cheese for sandwiches": named none of the brands we track Not named in any answer: Philadelphia, Cathedral City, Bega, Anchor and Mainland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cheese brands worldwide in September 2026? - In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches. - In September 2026, Anchor lost share of searches among cheese brands worldwide, from 1.5% to 0.92%. ## Month by month | Month | Anchor estimated searches | Anchor Share of Search | Anchor rank | Sargento estimated searches | Sargento Share of Search | Sargento rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.3% | 7 | 72.6K | 25.8% | 2 | | Nov 2025 | 3.6K | 1.2% | 7 | 72.6K | 24.9% | 2 | | Dec 2025 | 3.6K | 1.1% | 7 | 64.3K | 20.2% | 2 | | Jan 2026 | 3.6K | 1.1% | 7 | 75.3K | 23% | 2 | | Feb 2026 | 3.6K | 1.2% | 7 | 61.6K | 20.1% | 2 | | Mar 2026 | 3.6K | 1.1% | 7 | 75.3K | 23.1% | 2 | | Apr 2026 | 3.6K | 1% | 7 | 86.1K | 23.9% | 2 | | May 2026 | 3.6K | 1% | 7 | 72.6K | 21.1% | 2 | | Jun 2026 | 3.6K | 0.94% | 7 | 72.6K | 18.9% | 2 | | Jul 2026 | 4.4K | 1.3% | 7 | 86.1K | 24.9% | 2 | | Aug 2026 | 4.4K | 1.5% | 7 | 72.6K | 24.9% | 2 | | Sep 2026 | 3.6K | 0.92% | 7 | 122K | 31.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Anchor’s and Sargento’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anchor**: Measured on the search term “anchor cheese”. - **Sargento**: Measured on the search terms “sargento” and “sargento cheese”, summed into one figure. - [Anchor profile](/demand/global-en/brands/anchor) - [Sargento profile](/demand/global-en/brands/sargento) - [All cheese brands worldwide](/demand/global-en/categories/cheese-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anchor or Sargento more popular in search? In September 2026, Sargento had more branded searches than Anchor among cheese brands worldwide. Sargento had about 122,000 branded searches, while Anchor had 3,600. Sargento made up 31.3% of all cheese brand searches we track, and Anchor accounted for 0.92%. ## Cite this page Brandwave. "Anchor vs Sargento: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/anchor-vs-sargento This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anchor-vs-sargento. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.