--- title: "Anastasia Beverly Hills vs Urban Decay: Which is searched more?" description: "Is Anastasia Beverly Hills or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-urban-decay" publisher: "Brandwave" --- # Anastasia Beverly Hills vs Urban Decay: Which is searched more? Is Anastasia Beverly Hills or Urban Decay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anastasia Beverly Hills and Urban Decay - **Competitive set**: Eyeshadow brands - **Market**: Global - **Month measured**: Sep 2026 - **Anastasia Beverly Hills Share of Search**: 0.11% - **Urban Decay Share of Search**: 5.5% ## Is Anastasia Beverly Hills or Urban Decay more popular in search? - In September 2026, Urban Decay had more branded searches than Anastasia Beverly Hills among eyeshadow brands worldwide. Urban Decay had about 90,500 branded searches, while Anastasia Beverly Hills had 1,900. Urban Decay made up 5.5% of all eyeshadow brand searches we track, and Anastasia Beverly Hills accounted for 0.11%. - Urban Decay was ahead of Anastasia Beverly Hills in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow brands worldwide held steady at 0.11%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Urban Decay’s share of searches among eyeshadow brands worldwide moved from 6.1% to 5.5%, and its estimated monthly branded searches moved from 135K to 90.5K. ## Top eyeshadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills and Urban Decay were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anastasia Beverly Hills and Urban Decay were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow brands - Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs - Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario - Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona - Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop - Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline Not named in any answer: Estée Lauder, Too Faced, Tom Ford, Clinique and NARS. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow brands worldwide in September 2026? - In September 2026, Urban Decay lost share of searches among eyeshadow brands worldwide, from 6.7% to 5.5%. - Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Anastasia Beverly Hills estimated searches | Anastasia Beverly Hills Share of Search | Anastasia Beverly Hills rank | Urban Decay estimated searches | Urban Decay Share of Search | Urban Decay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.11% | 15 | 135K | 6.1% | 6 | | Nov 2025 | 2.9K | 0.09% | 15 | 165K | 5% | 6 | | Dec 2025 | 2.4K | 0.09% | 15 | 135K | 5.1% | 6 | | Jan 2026 | 4.4K | 0.21% | 13 | 110K | 5.3% | 6 | | Feb 2026 | 1.9K | 0.11% | 15 | 90.5K | 5.1% | 6 | | Mar 2026 | 1.9K | 0.09% | 15 | 110K | 5.2% | 6 | | Apr 2026 | 1.9K | 0.1% | 15 | 110K | 6% | 6 | | May 2026 | 1.9K | 0.1% | 15 | 110K | 5.9% | 6 | | Jun 2026 | 2.4K | 0.15% | 15 | 110K | 6.9% | 6 | | Jul 2026 | 1.9K | 0.11% | 15 | 90.5K | 5.5% | 6 | | Aug 2026 | 1.9K | 0.12% | 15 | 110K | 6.7% | 6 | | Sep 2026 | 1.9K | 0.11% | 15 | 90.5K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills eyeshadow”. - **Urban Decay**: Measured on the search term “urban decay”. - [Anastasia Beverly Hills profile](/demand/global-en/brands/anastasia-beverly-hills) - [Urban Decay profile](/demand/global-en/brands/urban-decay) - [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anastasia Beverly Hills or Urban Decay more popular in search? In September 2026, Urban Decay had more branded searches than Anastasia Beverly Hills among eyeshadow brands worldwide. Urban Decay had about 90,500 branded searches, while Anastasia Beverly Hills had 1,900. Urban Decay made up 5.5% of all eyeshadow brand searches we track, and Anastasia Beverly Hills accounted for 0.11%. ## Cite this page Brandwave. "Anastasia Beverly Hills vs Urban Decay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-urban-decay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.