--- title: "Anastasia Beverly Hills vs Huda Beauty: Which is searched more?" description: "Which is more popular in search, Anastasia Beverly Hills or Huda Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-huda-beauty" publisher: "Brandwave" --- # Anastasia Beverly Hills vs Huda Beauty: Which is searched more? Which is more popular in search, Anastasia Beverly Hills or Huda Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anastasia Beverly Hills and Huda Beauty - **Competitive set**: Eyeshadow palette brands - **Market**: Global - **Month measured**: Sep 2026 - **Anastasia Beverly Hills Share of Search**: 5.2% - **Huda Beauty Share of Search**: 21.3% ## Which is more popular in search, Anastasia Beverly Hills or Huda Beauty? - In September 2026, Huda Beauty had more branded searches than Anastasia Beverly Hills among eyeshadow palette brands worldwide. Huda Beauty was estimated to have 673K branded searches compared to Anastasia Beverly Hills’ 165K, and held a 21.3% Share of Search versus Anastasia Beverly Hills’ 5.2%. - Huda Beauty was ahead of Anastasia Beverly Hills in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anastasia Beverly Hills’ estimated Share of Search among eyeshadow palette brands worldwide moved from 8% to 5.2%, and its estimated monthly branded searches moved from 301K to 165K. - Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among eyeshadow palette brands worldwide moved from 26.6% to 21.3%, and its estimated monthly branded searches moved from 1M to 673K. ## How did search popularity change for eyeshadow palette brands worldwide in September 2026? - In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 24.8% to 21.3%. - Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026. ## Month by month | Month | Anastasia Beverly Hills estimated searches | Anastasia Beverly Hills Share of Search | Anastasia Beverly Hills rank | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 8% | 5 | 1M | 26.6% | 2 | | Nov 2025 | 301K | 3.3% | 5 | 4.1M | 45.4% | 1 | | Dec 2025 | 246K | 4.8% | 5 | 1M | 19.6% | 2 | | Jan 2026 | 201K | 5.2% | 5 | 1.2M | 31.5% | 2 | | Feb 2026 | 165K | 5.6% | 5 | 823K | 27.8% | 2 | | Mar 2026 | 165K | 5.2% | 5 | 673K | 21.2% | 2 | | Apr 2026 | 165K | 5.8% | 5 | 673K | 23.7% | 2 | | May 2026 | 165K | 5.7% | 6 | 673K | 23.4% | 2 | | Jun 2026 | 135K | 5.1% | 6 | 550K | 20.8% | 2 | | Jul 2026 | 165K | 5.3% | 5 | 673K | 21.4% | 2 | | Aug 2026 | 165K | 5% | 5 | 823K | 24.8% | 2 | | Sep 2026 | 165K | 5.2% | 5 | 673K | 21.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”. - **Huda Beauty**: Measured on the search term “huda beauty”. - [Anastasia Beverly Hills profile](/demand/global-en/brands/anastasia-beverly-hills) - [Huda Beauty profile](/demand/global-en/brands/huda-beauty) - [All eyeshadow palette brands worldwide](/demand/global-en/categories/eyeshadow-palette-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Anastasia Beverly Hills or Huda Beauty? In September 2026, Huda Beauty had more branded searches than Anastasia Beverly Hills among eyeshadow palette brands worldwide. Huda Beauty was estimated to have 673K branded searches compared to Anastasia Beverly Hills’ 165K, and held a 21.3% Share of Search versus Anastasia Beverly Hills’ 5.2%. ## Cite this page Brandwave. "Anastasia Beverly Hills vs Huda Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-huda-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-huda-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.