---
title: "Anastasia Beverly Hills vs e.l.f.: Which is more popular by branded search?"
description: "Which is more popular in search, Anastasia Beverly Hills or e.l.f.? Compare estimated monthly branded-search demand and Share of Search inside the Eyebrow tools brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-elf"
publisher: "Brandwave"
---

# Anastasia Beverly Hills vs e.l.f.: Which is more popular by branded search?

Which is more popular in search, Anastasia Beverly Hills or e.l.f.? Compare estimated monthly branded-search demand and Share of Search inside the Eyebrow tools brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Anastasia Beverly Hills and e.l.f.
- **Competitive set**: Eyebrow tools brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Anastasia Beverly Hills Share of Search**: 8%
- **e.l.f. Share of Search**: 8%

## Which is more popular in search, Anastasia Beverly Hills or e.l.f.?

- In August 2026, Anastasia Beverly Hills and e.l.f. were level on Share of Search among eyebrow tools brands worldwide, with an estimated 165K branded searches each, at 8% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: e.l.f. took it in May 2026.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide moved from 13.6% to 8%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide moved from 9.1% to 8%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for eyebrow tools brands worldwide in August 2026?

- e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.
- Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.

## Month by month

| Month | Anastasia Beverly Hills estimated searches | Anastasia Beverly Hills Share of Search | Anastasia Beverly Hills rank | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 13.6% | 3 | 201K | 9.1% | 4 |
| Nov 2025 | 301K | 11.7% | 3 | 201K | 7.8% | 4 |
| Dec 2025 | 246K | 10.6% | 3 | 201K | 8.6% | 4 |
| Jan 2026 | 201K | 9% | 3 | 165K | 7.4% | 4 |
| Feb 2026 | 165K | 9% | 3 | 135K | 7.4% | 4 |
| Mar 2026 | 165K | 8% | 3 | 165K | 8% | 4 |
| Apr 2026 | 165K | 8.1% | 3 | 165K | 8.1% | 4 |
| May 2026 | 165K | 7.9% | 4 | 201K | 9.7% | 3 |
| Jun 2026 | 135K | 6.7% | 4 | 165K | 8.2% | 3 |
| Jul 2026 | 165K | 8.1% | 3 | 165K | 8.1% | 4 |
| Aug 2026 | 165K | 8% | 3 | 165K | 8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”.
- **e.l.f.**: Measured on the search term “elf cosmetics”.

- [Anastasia Beverly Hills profile](/demand/global-en/brands/anastasia-beverly-hills)
- [e.l.f. profile](/demand/global-en/brands/elf)
- [All eyebrow tools brands worldwide](/demand/global-en/categories/eyebrow-tools-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Anastasia Beverly Hills or e.l.f.?

In August 2026, Anastasia Beverly Hills and e.l.f. were level on Share of Search among eyebrow tools brands worldwide, with an estimated 165K branded searches each, at 8% estimated Share of Search each.

## Cite this page

Brandwave. "Anastasia Beverly Hills vs e.l.f.: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-elf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-elf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.