--- title: "Anastasia Beverly Hills vs e.l.f. Cosmetics: Which is searched more?" description: "Is Anastasia Beverly Hills or e.l.f. Cosmetics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-e-l-f-cosmetics" publisher: "Brandwave" --- # Anastasia Beverly Hills vs e.l.f. Cosmetics: Which is searched more? Is Anastasia Beverly Hills or e.l.f. Cosmetics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anastasia Beverly Hills and e.l.f. Cosmetics - **Competitive set**: Eyeshadow brands - **Market**: Global - **Month measured**: Sep 2026 - **Anastasia Beverly Hills Share of Search**: 3.1% - **e.l.f. Cosmetics Share of Search**: 3.1% ## Is Anastasia Beverly Hills or e.l.f. Cosmetics more popular in search? - In September 2026, Anastasia Beverly Hills and e.l.f. Cosmetics were level in searches among eyeshadow brands worldwide, with an estimated 165K branded searches each, at 3.1% of the total each. - The lead changed hands once in the 12 months ending September 2026: e.l.f. Cosmetics took it in May 2026. - Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow brands worldwide moved from 4.6% to 3.1%, and its estimated monthly branded searches moved from 301K to 165K. - Across the 12 months ending September 2026, e.l.f. Cosmetics’ share of searches among eyeshadow brands worldwide held steady at 3.1%, and its estimated monthly branded searches moved from 201K to 165K. ## Top eyeshadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, e.l.f. Cosmetics appeared in all five answers. Anastasia Beverly Hills was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. e.l.f. Cosmetics was listed before Anastasia Beverly Hills in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow brands - Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs - Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario - Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona - Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop - Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline Not named in any answer: Tom Ford, Estée Lauder, Clinique, NARS and Too Faced. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow brands worldwide in September 2026? - Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026. - Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Anastasia Beverly Hills estimated searches | Anastasia Beverly Hills Share of Search | Anastasia Beverly Hills rank | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 4.6% | 7 | 201K | 3.1% | 10 | | Nov 2025 | 301K | 3.5% | 9 | 201K | 2.3% | 12 | | Dec 2025 | 246K | 3.3% | 9 | 201K | 2.7% | 11 | | Jan 2026 | 201K | 3.3% | 9 | 165K | 2.7% | 11 | | Feb 2026 | 165K | 3.2% | 9 | 135K | 2.6% | 10 | | Mar 2026 | 165K | 2.8% | 9 | 165K | 2.8% | 10 | | Apr 2026 | 165K | 3.1% | 9 | 165K | 3.1% | 10 | | May 2026 | 165K | 3% | 10 | 201K | 3.6% | 9 | | Jun 2026 | 135K | 2.8% | 10 | 165K | 3.5% | 9 | | Jul 2026 | 165K | 3.3% | 9 | 165K | 3.3% | 10 | | Aug 2026 | 165K | 3.3% | 9 | 165K | 3.3% | 10 | | Sep 2026 | 165K | 3.1% | 9 | 165K | 3.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and e.l.f. Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anastasia Beverly Hills**: Measured on the search term “anastasia beverly hills”. - **e.l.f. Cosmetics**: Measured on the search term “e l f cosmetics”. - [Anastasia Beverly Hills profile](/demand/global-en/brands/anastasia-beverly-hills) - [e.l.f. Cosmetics profile](/demand/global-en/brands/e-l-f-cosmetics) - [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anastasia Beverly Hills or e.l.f. Cosmetics more popular in search? In September 2026, Anastasia Beverly Hills and e.l.f. Cosmetics were level in searches among eyeshadow brands worldwide, with an estimated 165K branded searches each, at 3.1% of the total each. ## Cite this page Brandwave. "Anastasia Beverly Hills vs e.l.f. Cosmetics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-e-l-f-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/anastasia-beverly-hills-vs-e-l-f-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.