--- title: "Analogue vs AYN: Which is searched more?" description: "Is Analogue or AYN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retro handheld console brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/analogue-vs-ayn" publisher: "Brandwave" --- # Analogue vs AYN: Which is searched more? Is Analogue or AYN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retro handheld console brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Analogue and AYN - **Competitive set**: Retro handheld console brands - **Market**: Global - **Month measured**: Sep 2026 - **Analogue Share of Search**: 6.3% - **AYN Share of Search**: 57.6% ## Is Analogue or AYN more popular in search? - In September 2026, AYN had more branded searches than Analogue among retro handheld console brands worldwide. AYN had about 1 million branded searches, while Analogue had 113,000. AYN made up 57.6% of all retro handheld console brand searches we track, and Analogue accounted for 6.3%. - AYN was ahead of Analogue in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide moved from 10.8% to 6.3%, and its estimated monthly branded searches moved from 101K to 113K. - Across the 12 months ending September 2026, AYN’s share of searches among retro handheld console brands worldwide moved from 40.7% to 57.6%, and its estimated monthly branded searches moved from 383K to 1M. ## Top retro handheld console brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AYN was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Analogue was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. AYN was listed before Analogue in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miyoo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Retroid | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Anbernic | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Analogue | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AYN | 5th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about retro handheld console brands - Asked ChatGPT "Which retro handheld console should I buy?": 1. Anbernic, 2. Miyoo, 3. Retroid - Asked ChatGPT "What are the best retro handheld gaming consoles?": 1. Retroid, 2. Miyoo, 3. Anbernic, 4. AYN, 5. Analogue - Asked ChatGPT "What's the best retro handheld for playing old console games?": 1. Retroid, 2. Miyoo, 3. Anbernic, 4. AYN - Searched Google, AI Overview "retro handheld console": 1. Analogue, 2. Miyoo, 3. AYN - Searched Google, AI Overview "retro handheld": 1. Miyoo, 2. Anbernic, 3. Retroid, 4. AYN, 5. Analogue Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for retro handheld console brands worldwide in September 2026? - In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%. - In September 2026, Analogue lost share of searches among retro handheld console brands worldwide, from 8.7% to 6.3%. ## Month by month | Month | Analogue estimated searches | Analogue Share of Search | Analogue rank | AYN estimated searches | AYN Share of Search | AYN rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 101K | 10.8% | 4 | 383K | 40.7% | 1 | | Nov 2025 | 356K | 20% | 2 | 845K | 47.5% | 1 | | Dec 2025 | 311K | 19.9% | 2 | 695K | 44.5% | 1 | | Jan 2026 | 165K | 11.1% | 4 | 845K | 57% | 1 | | Feb 2026 | 165K | 10.5% | 3 | 1M | 65% | 1 | | Mar 2026 | 151K | 8.3% | 4 | 1.2M | 69.2% | 1 | | Apr 2026 | 93.6K | 6.3% | 4 | 1M | 68.7% | 1 | | May 2026 | 93.6K | 6.1% | 4 | 1M | 66.7% | 1 | | Jun 2026 | 87.6K | 6.5% | 4 | 850K | 62.8% | 1 | | Jul 2026 | 93.6K | 6.1% | 4 | 1M | 66.7% | 1 | | Aug 2026 | 143K | 8.7% | 4 | 1M | 62.7% | 1 | | Sep 2026 | 113K | 6.3% | 4 | 1M | 57.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Analogue’s and AYN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Analogue**: Measured on the search terms “analogue 3d” and “analogue pocket”, summed into one figure. - **AYN**: Measured on the search terms “ayn odin” and “ayn thor”, summed into one figure. - [Analogue profile](/demand/global-en/brands/analogue) - [AYN profile](/demand/global-en/brands/ayn) - [All retro handheld console brands worldwide](/demand/global-en/categories/retro-handheld-console-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Analogue or AYN more popular in search? In September 2026, AYN had more branded searches than Analogue among retro handheld console brands worldwide. AYN had about 1 million branded searches, while Analogue had 113,000. AYN made up 57.6% of all retro handheld console brand searches we track, and Analogue accounted for 6.3%. ## Cite this page Brandwave. "Analogue vs AYN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/analogue-vs-ayn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/analogue-vs-ayn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.