--- title: "Amplitude vs Fullstory: Which is searched more?" description: "Is Amplitude or Fullstory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amplitude-vs-fullstory" publisher: "Brandwave" --- # Amplitude vs Fullstory: Which is searched more? Is Amplitude or Fullstory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amplitude and Fullstory - **Competitive set**: Product analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amplitude Share of Search**: 0.91% - **Fullstory Share of Search**: 2.7% ## Is Amplitude or Fullstory more popular in search? - In September 2026, Fullstory had more branded searches than Amplitude among product analytics platforms worldwide. Fullstory had about 9,990 branded searches, while Amplitude had 3,380. Fullstory made up 2.7% of all product analytics platform searches we track, and Amplitude accounted for 0.91%. - Fullstory was ahead of Amplitude in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amplitude’s share of searches among product analytics platforms worldwide moved from 2.1% to 0.91%, and its estimated monthly branded searches moved from 5.8K to 3.4K. - Across the 12 months ending September 2026, Fullstory’s share of searches among product analytics platforms worldwide moved from 6.5% to 2.7%, and its estimated monthly branded searches moved from 18.3K to 10K. ## Top product analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amplitude appeared in all five answers. Fullstory was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amplitude was listed before Fullstory in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amplitude | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mixpanel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Heap | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pendo | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fullstory | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Contentsquare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about product analytics platforms - Asked ChatGPT "Which product analytics platform should I use?": 1. PostHog, 2. Mixpanel, 3. Amplitude - Asked ChatGPT "What are the best product analytics platforms?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo, 6. Fullstory - Asked ChatGPT "What's the best product analytics platform for user behaviour?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap - Searched Google, AI Overview "product analytics platform": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Fullstory, 5. Heap, 6. Pendo - Searched Google, AI Overview "product analytics software": 1. Amplitude, 2. Mixpanel, 3. Pendo, 4. PostHog Not named in any answer: Contentsquare. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for product analytics platforms worldwide in September 2026? - In September 2026, Fullstory lost share of searches among product analytics platforms worldwide, from 4.7% to 2.7%. - Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026. ## Month by month | Month | Amplitude estimated searches | Amplitude Share of Search | Amplitude rank | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.8K | 2.1% | 6 | 18.3K | 6.5% | 5 | | Nov 2025 | 4.8K | 1.5% | 6 | 14.9K | 4.6% | 5 | | Dec 2025 | 4.9K | 1.8% | 6 | 12.3K | 4.5% | 5 | | Jan 2026 | 5K | 1.7% | 6 | 12.2K | 4.1% | 5 | | Feb 2026 | 6.3K | 3.1% | 6 | 10.1K | 4.9% | 5 | | Mar 2026 | 6.4K | 2.2% | 6 | 10.2K | 3.5% | 5 | | Apr 2026 | 5.3K | 2.2% | 6 | 12.4K | 5.1% | 5 | | May 2026 | 5.4K | 2.2% | 6 | 8.4K | 3.5% | 5 | | Jun 2026 | 5.3K | 1.5% | 6 | 14.9K | 4.3% | 5 | | Jul 2026 | 5.3K | 1.7% | 6 | 10K | 3.1% | 5 | | Aug 2026 | 4.2K | 1.3% | 6 | 14.9K | 4.7% | 4 | | Sep 2026 | 3.4K | 0.91% | 6 | 10K | 2.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amplitude’s and Fullstory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amplitude**: Measured on the search terms “amplitude analytics” and “amplitude product analytics”, summed into one figure. - **Fullstory**: Measured on the search terms “fullstory” and “fullstory session replay”, summed into one figure. - [Amplitude profile](/demand/global-en/brands/amplitude) - [Fullstory profile](/demand/global-en/brands/fullstory) - [All product analytics platforms worldwide](/demand/global-en/categories/product-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amplitude or Fullstory more popular in search? In September 2026, Fullstory had more branded searches than Amplitude among product analytics platforms worldwide. Fullstory had about 9,990 branded searches, while Amplitude had 3,380. Fullstory made up 2.7% of all product analytics platform searches we track, and Amplitude accounted for 0.91%. ## Cite this page Brandwave. "Amplitude vs Fullstory: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amplitude-vs-fullstory This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amplitude-vs-fullstory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.