--- title: "AMP vs Forme: Which is more popular?" description: "Is AMP or Forme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart home gym brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amp-fitness-vs-forme" publisher: "Brandwave" --- # AMP vs Forme: Which is more popular? Is AMP or Forme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart home gym brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AMP and Forme - **Competitive set**: Smart home gym brands - **Market**: Global - **Month measured**: Oct 2026 - **AMP Share of Search**: 7.6% - **Forme Share of Search**: 1.9% ## Is AMP or Forme more popular in search? - In October 2026, AMP had more branded searches than Forme among smart home gym brands worldwide. AMP had about 9,900 branded searches, while Forme had 2,540. AMP made up 7.6% of all smart home gym brand searches we track, and Forme accounted for 1.9%. - AMP was ahead of Forme in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, AMP’s share of searches among smart home gym brands worldwide moved from 10.2% to 7.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending October 2026, Forme’s share of searches among smart home gym brands worldwide moved from 0.87% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 2.5K. ## Top smart home gym brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither AMP nor Forme showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tonal | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Speediance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vitruvian | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tempo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AMP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OxeFit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Forme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart home gym brands - Asked ChatGPT "Which smart home gym should I buy?": 1. Speediance, 2. Tonal, 3. Vitruvian - Asked ChatGPT "What are the best smart home gyms?": 1. Tonal, 2. Vitruvian, 3. Speediance - Asked ChatGPT "What's the best smart home gym for a small apartment?": 1. Speediance, 2. Tonal, 3. Vitruvian - Searched Google, AI Overview "smart home gym": 1. Tonal, 2. Speediance - Searched Google, AI Overview "home gym machine": named none of the brands we track Not named in any answer: Tempo, AMP, OxeFit and Forme. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for smart home gym brands worldwide in October 2026? - Estimated monthly branded searches for Forme worldwide rose 101.6% over 12 measured months, from 1.3K to 2.5K in October 2026. - Estimated monthly branded searches for AMP worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in October 2026. ## How has branded search for AMP and Forme changed worldwide over the last 12 months? | Month | AMP estimated searches | AMP Share of Search | AMP rank | Forme estimated searches | Forme Share of Search | Forme rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 10.2% | 3 | 1.3K | 0.87% | 7 | | Dec 2025 | 12.1K | 8.9% | 4 | 1.2K | 0.86% | 7 | | Jan 2026 | 18.1K | 10.3% | 4 | 1.8K | 1% | 7 | | Feb 2026 | 14.8K | 11.9% | 3 | 1.5K | 1.2% | 7 | | Mar 2026 | 14.8K | 11.6% | 3 | 1.9K | 1.5% | 7 | | Apr 2026 | 14.8K | 11.9% | 3 | 1.9K | 1.5% | 7 | | May 2026 | 18.1K | 13.3% | 3 | 1.6K | 1.2% | 7 | | Jun 2026 | 14.8K | 10.8% | 3 | 1.5K | 1.1% | 7 | | Jul 2026 | 12.1K | 8.9% | 4 | 2.1K | 1.5% | 7 | | Aug 2026 | 12.1K | 8.7% | 4 | 1.8K | 1.3% | 7 | | Sep 2026 | 9.9K | 7.5% | 4 | 2.1K | 1.6% | 6 | | Oct 2026 | 9.9K | 7.6% | 4 | 2.5K | 1.9% | 6 | ## How are AMP’s and Forme’s branded searches counted? Brandwave collects information about searches that people make online using AMP’s and Forme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AMP**: Measured on the search term “amp fitness”. - **Forme**: Measured on the search terms “forme life” and “forme studio”, summed into one figure. - [AMP profile](/demand/global-en/brands/amp-fitness) - [Forme profile](/demand/global-en/brands/forme) - [All smart home gym brands worldwide](/demand/global-en/categories/smart-home-gym-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AMP or Forme more popular in search? In October 2026, AMP had more branded searches than Forme among smart home gym brands worldwide. AMP had about 9,900 branded searches, while Forme had 2,540. AMP made up 7.6% of all smart home gym brand searches we track, and Forme accounted for 1.9%. ## Cite this page Brandwave. "AMP vs Forme: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/amp-fitness-vs-forme This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amp-fitness-vs-forme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.