--- title: "AmLactin vs O'Keeffe's: Which is more popular?" description: "Is AmLactin or O'Keeffe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amlactin-vs-o-keeffe-s" publisher: "Brandwave" --- # AmLactin vs O'Keeffe's: Which is more popular? Is AmLactin or O'Keeffe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AmLactin and O'Keeffe's - **Competitive set**: Foot cream - **Market**: Global - **Month measured**: Oct 2026 - **AmLactin Share of Search**: 8.1% - **O'Keeffe's Share of Search**: 3.7% ## Is AmLactin or O'Keeffe's more popular in search? - In October 2026, AmLactin had more branded searches than O'Keeffe's among foot cream worldwide. AmLactin had about 880 branded searches, while O'Keeffe's had 400. AmLactin made up 8.1% of all foot cream searches we track, and O'Keeffe's accounted for 3.7%. - AmLactin was ahead of O'Keeffe's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, AmLactin’s share of searches among foot cream worldwide moved from 10.4% to 8.1%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending October 2026, O'Keeffe's’ share of searches among foot cream worldwide moved from 0.35% to 3.7%, and its estimated monthly branded searches moved from 30 to 400. ## Top foot cream in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, O'Keeffe's appeared in all five answers. AmLactin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. O'Keeffe's was listed before AmLactin in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | O'Keeffe's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gold Bond | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Flexitol | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Eucerin | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | AmLactin | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | CCS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scholl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | E45 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gehwol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about foot cream - Asked ChatGPT "Which foot cream should I buy?": 1. O'Keeffe's, 2. Flexitol, 3. Eucerin - Asked ChatGPT "What are the best foot cream brands?": 1. Flexitol, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin, 5. Gold Bond - Asked ChatGPT "What's the best foot cream for dry cracked feet?": 1. O'Keeffe's, 2. Flexitol - Searched Google, AI Overview "foot cream": 1. Gold Bond, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin - Searched Google, AI Overview "cream for feet": 1. Gold Bond, 2. O'Keeffe's, 3. Eucerin, 4. AmLactin Not named in any answer: CCS, Scholl, E45 and Gehwol. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for foot cream worldwide in October 2026? - In October 2026, O'Keeffe's overtook Flexitol to rank 6th among foot cream worldwide, with 3.7% of the searches. - In October 2026, CCS overtook Scholl and AmLactin to rank 3rd among foot cream worldwide, with 9.2% of the searches. - In October 2026, AmLactin lost share of searches among foot cream worldwide, from 9.1% to 8.1%. ## How has branded search for AmLactin and O'Keeffe's changed worldwide over the last 12 months? | Month | AmLactin estimated searches | AmLactin Share of Search | AmLactin rank | O'Keeffe's estimated searches | O'Keeffe's Share of Search | O'Keeffe's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 10.4% | 4 | 30 | 0.35% | 9 | | Dec 2025 | 2.4K | 22.3% | 3 | 50 | 0.47% | 9 | | Jan 2026 | 2.4K | 18% | 3 | 50 | 0.37% | 9 | | Feb 2026 | 1.6K | 15.1% | 3 | 40 | 0.38% | 9 | | Mar 2026 | 1.3K | 13.3% | 3 | 90 | 0.92% | 8 | | Apr 2026 | 1.6K | 15.5% | 3 | 90 | 0.87% | 8 | | May 2026 | 1K | 10.1% | 4 | 110 | 1.1% | 7 | | Jun 2026 | 1K | 8.8% | 4 | 110 | 0.97% | 7 | | Jul 2026 | 2.9K | 22.7% | 3 | 120 | 0.94% | 7 | | Aug 2026 | 1K | 8.1% | 4 | 160 | 1.3% | 7 | | Sep 2026 | 880 | 9.1% | 4 | 160 | 1.6% | 7 | | Oct 2026 | 880 | 8.1% | 5 | 400 | 3.7% | 6 | ## How are AmLactin’s and O'Keeffe's’ branded searches counted? Brandwave collects information about searches that people make online using AmLactin’s and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AmLactin**: Measured on the search term “amlactin foot cream”. - **O'Keeffe's**: Measured on the search terms “okeeffes foot cream” and “okeeffes healthy feet”, summed into one figure. - [AmLactin profile](/demand/global-en/brands/amlactin) - [O'Keeffe's profile](/demand/global-en/brands/o-keeffe-s) - [All foot cream worldwide](/demand/global-en/categories/foot-cream): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AmLactin or O'Keeffe's more popular in search? In October 2026, AmLactin had more branded searches than O'Keeffe's among foot cream worldwide. AmLactin had about 880 branded searches, while O'Keeffe's had 400. AmLactin made up 8.1% of all foot cream searches we track, and O'Keeffe's accounted for 3.7%. ## Cite this page Brandwave. "AmLactin vs O'Keeffe's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/amlactin-vs-o-keeffe-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amlactin-vs-o-keeffe-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.