--- title: "Amika vs Moroccanoil: Which is searched more?" description: "Is Amika or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amika-vs-moroccanoil" publisher: "Brandwave" --- # Amika vs Moroccanoil: Which is searched more? Is Amika or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amika and Moroccanoil - **Competitive set**: Hair mask brands - **Market**: Global - **Month measured**: Sep 2026 - **Amika Share of Search**: 0.56% - **Moroccanoil Share of Search**: 11.3% ## Is Amika or Moroccanoil more popular in search? - In September 2026, Moroccanoil had more branded searches than Amika among hair mask brands worldwide. Moroccanoil had about 368,000 branded searches, while Amika had 18,100. Moroccanoil made up 11.3% of all hair mask brand searches we track, and Amika accounted for 0.56%. - Moroccanoil was ahead of Amika in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amika’s share of searches among hair mask brands worldwide moved from 0.58% to 0.56%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair mask brands worldwide moved from 14.4% to 11.3%, and its estimated monthly branded searches moved from 450K to 368K. ## Top hair mask brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Moroccanoil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amika was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moroccanoil was listed before Amika in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | K18 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Moroccanoil | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Amika | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SheaMoisture | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about hair mask brands - Asked ChatGPT "Which hair mask brand should I buy?": 1. K18, 2. Moroccanoil, 3. SheaMoisture - Asked ChatGPT "What are the best hair mask brands?": 1. K18, 2. Olaplex, 3. Moroccanoil, 4. Amika, 5. SheaMoisture, 6. Redken - Asked ChatGPT "What's the best hair mask brand for dry damaged hair?": 1. Kérastase, 2. K18, 3. Amika, 4. Redken, 5. Olaplex - Searched Google, AI Overview "best hair mask": 1. K18, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair mask for dry hair": 1. Redken, 2. Moroccanoil, 3. Kérastase Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair mask brands worldwide in September 2026? - In September 2026, Moroccanoil lost share of searches among hair mask brands worldwide, from 13.5% to 11.3%. ## Month by month | Month | Amika estimated searches | Amika Share of Search | Amika rank | Moroccanoil estimated searches | Moroccanoil Share of Search | Moroccanoil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.58% | 7 | 450K | 14.4% | 3 | | Nov 2025 | 27.1K | 0.64% | 7 | 550K | 13.1% | 3 | | Dec 2025 | 22.2K | 0.59% | 7 | 550K | 14.5% | 3 | | Jan 2026 | 18.1K | 0.51% | 7 | 450K | 12.7% | 3 | | Feb 2026 | 18.1K | 0.62% | 7 | 368K | 12.6% | 3 | | Mar 2026 | 18.1K | 0.51% | 7 | 450K | 12.7% | 3 | | Apr 2026 | 14.8K | 0.48% | 7 | 368K | 12% | 3 | | May 2026 | 18.1K | 0.56% | 7 | 550K | 17% | 3 | | Jun 2026 | 14.8K | 0.51% | 7 | 368K | 12.7% | 3 | | Jul 2026 | 14.8K | 0.46% | 7 | 368K | 11.4% | 3 | | Aug 2026 | 18.1K | 0.54% | 7 | 450K | 13.5% | 3 | | Sep 2026 | 18.1K | 0.56% | 7 | 368K | 11.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Amika’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amika**: Measured on the search term “amika hair”. - **Moroccanoil**: Measured on the search term “moroccanoil”. - [Amika profile](/demand/global-en/brands/amika) - [Moroccanoil profile](/demand/global-en/brands/moroccanoil) - [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amika or Moroccanoil more popular in search? In September 2026, Moroccanoil had more branded searches than Amika among hair mask brands worldwide. Moroccanoil had about 368,000 branded searches, while Amika had 18,100. Moroccanoil made up 11.3% of all hair mask brand searches we track, and Amika accounted for 0.56%. ## Cite this page Brandwave. "Amika vs Moroccanoil: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amika-vs-moroccanoil This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amika-vs-moroccanoil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.